Director of Sales and Marketing

Opal Senior Living is dedicated to creating vibrant, welcoming assisted living communities. We are committed to providing exceptional care and personalized service that empowers residents to live healthy, fulfilling lives. Guided by compassion, integrity, and excellence, our team strives to make every day meaningful for those who live and work in our communities.

The Director of Community Relations leads the marketing and outreach efforts to promote the community, build relationships, and achieve occupancy goals.

• Develop and implement marketing strategies to attract prospective residents.
• Conduct tours and presentations for families and referral sources.
• Maintain accurate records of inquiries, leads, and follow-ups.
• Coordinate community events and outreach initiatives.
• Collaborate with leadership to ensure high occupancy and satisfaction levels.

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Experience in senior living sales or healthcare marketing.
• Excellent presentation and interpersonal skills.
• Proficiency in CRM and lead tracking systems.

Ability to travel locally and attend events as required.