Regional Manager

Job Title

Regional Manager

VP of Operations

Full Time / Supervisor / Exempt

Responsible for a specified geographic region of Planet Fitness locations including overall top line revenue and bottom-line profitability of that region. Regional Managers will have between 10 and 40 PF locations per region. They will manage 2‑8 District Managers with up to 40 Club Managers reporting indirectly through those District Managers.

• Maintain outstanding and consistent customer experience throughout all Planet Fitness locations in the region.
• Review and analyze daily, weekly, and monthly club and regional level KPIs to identify performance trends and outliers.
• Effectively manage communication with all operations personnel within region, including consistent communication with District and Club Managers.
• Manage all budgets for the region including sales, payroll, and expense budgets.
• Identify potential operational or financial deficiencies in each club. In conjunction with District Managers, develop an action plan that addresses these deficiencies, ensures implementation, and follows up. Report on the success of the plan and make changes if necessary.
• Responsible for annual sales budgets and KPI targets for District and Club Managers (includes partnership with finance).
• Manage vendor, landlord, and contractor relationships.
• Hire, coach, develop, review, and take potential disciplinary actions for District Managers within the region.
• Approve Club Manager monthly bonuses.
• Ensure all operations, HR, and marketing processes and initiatives are fully executed at the club level.
• Manage the opening of new and acquired locations within region including pre‑sale, grand (re) opening, club remodel, or re‑equip.
• Handle all escalated member and employee issues.
• Strategic recruiting and bench building.
• Plan and backfill for District Manager vacancies.
• Establish and foster relationships with PFHQ, other franchisees, and maintain public image.

• Communication – Keep District and Club Managers informed on company updates, initiatives, and daily operations. Also act as insight for ownership group.
• Customer Service – Communicate and interact with customers (including coworkers and the public) in a way that exceeds their wants and needs.
• Listening – Actively listen to customers, empathize, and collaborate to solve problems.
• Problem Solving – Recognize, define, and analyze problems; encourage alternative solutions and plan to resolve situations; seek additional assistance when needed.
• Diplomacy – Demonstrate tact and skill in all interactions, using appropriate behavior and language.

• Honesty and good work ethic.
• High school diploma.
• Willingness to travel.
• At least 2–3 years of multi‑unit experience overseeing a minimum of ten locations.
• Strong customer service skills.
• Strong communication, organizational and leadership skills.
• Basic computer proficiency.

• Standing and walking at least 50% of the time.
• Talking in person or on the phone at least 50% of the time.
• Must be able to lift up to 50 lbs. less than 10% of the time.

• Dollars for Scholars Program
• Employee Appreciation Program
• Free Membership for self and one family member or friend
• Team Member Support Team
• Health, Dental and Vision Insurance
• Critical Illness Insurance
• Short Term Disability Insurance
• Accident Insurance
• Voluntary Life Insurance
• Pet Insurance
• HSA
• Advancement Opportunities
• Monthly Vehicle Allowance
• Monthly Cell Phone Allowance
• Unlimited PTO

Check us out on Linked In at:
Planet Fitness - PF Baseline Fitness

Employees at a franchise location are employed by the Franchisee and are not employees of PFHQ (the Franchisor). PFHQ neither dictates nor controls labor or employment matters for franchisees or their employees, and does not retain any reserved authority to control the terms and conditions of employment for franchisee or their employees. Each franchisee is responsible for ensuring compliance with local, state and federal law.