Lead Data Scientist

Overview

Lead Data Scientist – Marketing Measurement – Remote Location

Lead Data Scientist – Marketing Measurement

Remote

10/28/2025

6+ Months

Contract

$70 - $75/hr

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.). BCforward offers a comprehensive benefits package including major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k. This posting is not an offer of employment.

All applicants applying for positions in the United States must be legally authorized to work in the United States. BCforward will only use personal information collected as part of the recruitment process to complete the recruitment process.

• Partner with data science leadership, ML engineers, and business stakeholders to build optimization and machine learning models using modern tools and platforms.
• Lead within a product team by providing insights, technical guidance, and strategic recommendations.
• Develop and maintain causal measurement strategies including MMM, Difference-in-Differences, Regression Discontinuity, and causal ML.
• Conduct deep statistical and econometric analysis to evaluate marketing effectiveness and guide budget allocation.
• Translate complex model outputs into clear, actionable recommendations for marketing, finance, and leadership teams.
• Design and execute A/B testing strategies for marketing campaigns.
• Advise business partners on technical solutions and measurement strategies.
• Contribute to team strategy, best practices, and mentoring of junior data scientists.
• Monitor and improve model performance based on business feedback.
• Engage with the broader data science team for collaboration, feedback, and continuous improvement.
• Participate in strategic planning, documentation, and technical standards development.

• 6+ years of hands-on experience as a coding data scientist.
• 4+ years of experience building MMM and attribution models.
• Bachelor’s degree in a quantitative field (Math, Stats, Data Science, Econ, etc.).
• Advanced SQL and Python skills.
• Strong background in causal modeling (DAGs, falsification, regression), Bayesian modeling (PyMC), MMM frameworks (Robyn, Meridian), and ensemble methods (XGBoost).
• Experience working with large datasets and writing complex queries.
• Proven ability to influence marketing decisions through data.
• Self-starter with strong problem-solving skills and time management.
• Experience with cloud-based AI platforms.

• Experience in a marketing analytics agency or consulting environment.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for various categories of personal information. BCforward will only use this information to complete the recruitment process.