Website Content Manager

Website Content Manager – Overview

The Website Content Manager is responsible for the oversight, maintenance, and continual improvement of content, design, and functionality across the Vermont State University website. In collaboration with the Director of Digital Marketing and Analytics and the Senior Web Developer and Designer, the Manager works with marketing, admissions teams, and internal stakeholders across the university to develop and edit web content, analyze user engagement and behavior, and inform site evolution and strategy.

Leveraging these insights, the Manager develops, refines, and presents clear, accessible, and compelling digital content that supports enrollment goals and enhances the university’s reputation.

• Write, manage, maintain, and continuously update content across VTSU’s website ensuring information remains accurate, current, and aligned with brand standards, accessibility standards, SEO best practices, and overall digital content strategy.
• Independently manage and prioritize assigned weekly web update tickets, ensuring timely and accurate execution of content requests from internal stakeholders via the Wrike request system.
• Assist in implementing the university's SEO strategy by optimizing structure and updating content to improve search visibility and drive engagement, particularly among prospective students.
• Partner with marketing and admissions teams and internal stakeholders to identify and support web content needs while ensuring alignment with university digital content standards, branding, and accessibility guidelines.
• Collaborate with the web team to evaluate website performance, using analytics to make data‑driven decisions on content optimization.
• Collaborate with the web team to design, develop, and implement new website features and functionality in compliance with accessibility standards.
• Partner with marketing and admissions teams and internal stakeholders to develop, edit, and maintain website pages, content sections, and graphical elements to ensure a consistent and user‑centered digital experience.
• Demonstrate expertise in Word Press administration, including content development management, information architecture, plugin integration, and content strategy development.
• Support creative content generation for VTSU website and other internal communications and external marketing channels as needed, including but not limited to:
  • Photo and video assets
  • Graphic design
  • Media stories
• Provide project management support to the web team, ensuring that new web tickets and projects are tracked in Airtable and act as a dotted line between internal, external, and enrollment stakeholders.
• Support the ongoing development, implementation, and maintenance of digital initiatives with significant web presences and institutional impact, including but not limited to:
  • Digital campus maps
  • University Calendar
  • Workforce Microsite
• Other duties as assigned.

Bachelor’s degree in marketing, communications, journalism, English, or other related field, plus three to four years of relevant experience, or a combination of education and experience from which comparable knowledge and skills are acquired.

• Experience with keyword research for improving SEO at the page level.

• Experience in website management and use of a standard CMS.
• Work experience in higher education preferred.
• Experience writing lively and creative copy for the digital arena, particularly in writing layered information for the web, quickly and succinctly.
• Proficiency with HTML/CSS, Adobe Creative Cloud (particularly Photoshop), content management systems such as Word Press and Google Analytics.
• Knowledge to be the primary point of contact for technical website issues and know when to bring them to the attention of a supervisor.
• Knowledge of how to create and maintain SEO.
• Skilled at identifying, organizing, and accomplishing tasks in priority order and focusing on results and meeting deadlines.
• A self‑starter with strong project management and organizational skills able to keep several projects moving ahead simultaneously.
• Excellent writing, spelling,…