Chief Executive Officer; CEO; Mary Meyer

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Direct message the job poster from Aurora World, Inc.

A well-established plush toy company—specializing in premium, baby-focused products—is seeking a hands-on, strategic CEO to guide us into our next chapter of growth. With a reputation built on exceptional quality, emotional connection, and thoughtful design, we’re looking for a leader who understands both the practical and heartfelt needs of caregivers and children.

Responsibilities

• Shape and execute the company’s overall vision, with a focus on the baby and early childhood market.
• Lead and align cross-functional teams—including design, product development, marketing, operations, and sales—to bring safe, high-quality plush toys to market.
• Develop compelling product and brand strategies that resonate with modern parents, gift-givers, and specialty retailers.
• Build and maintain strong relationships with key retail partners, licensors, and collaborators in the baby and children’s categories.
• Champion core company values of safety, sustainability, and emotional connection, ensuring they are embedded across all customer touchpoints.
• Foster a collaborative, design-driven culture that blends creativity with operational excellence.
• Stay current on industry trends, consumer insights, and evolving safety regulations specific to infant and toddler products.

Qualifications

• Senior leadership experience—ideally within the baby, toy, or children’s consumer products industry.
• Deep knowledge of product development cycles, safety standards, and marketing within the baby space.
• Proven success in scaling operations, building trusted brands, and managing wholesale and retail partnerships.
• A creative and strategic thinker with strong business instincts and emotional intelligence.
• Excellent communicator and team leader with the ability to inspire, align, and build trust across internal teams and external partners.

Why Join Us?

Join a purpose-driven company that believes in crafting products that spark joy, nurture development, and create lasting memories for families around the world. If you're excited by the chance to shape meaningful, emotionally resonant products and lead a team that truly cares—this is your opportunity.

Salary Range: $120,000–$160,000

Location Requirement: Must be based in or willing to relocate to Townshend, Vermont

• Seniority level Executive

• Employment type
  
  Full-time

• Job function
  
  Business Development and Sales
• Industries Manufacturing

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