Brand Manager – Health & Wellness

Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We bring together iconic brands such as Lovehoney, Womanizer, We-Vibe, Arcwave, and ROMP, championing sexual wellness, pleasure, and self-care through inclusive, innovative, and evidence-led products and experiences.

At Lovehoney Group, we employ over 800 passionate and progressive individuals across 9 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.

Join us at Lovehoney, where pleasure combines with creativity, data, and innovation!

We are currently looking for a Brand Manager – Health & Wellness who will be integral to driving high-level performance across Lovehoney Group. In this role, you will lead the development and execution of the brand strategy for a new female health & wellness initiative, expanding Lovehoney Group’s brand authority beyond pleasure into new wellness categories. You will own brand positioning, narrative, and go-to-market execution, working cross-functionally to ensure a strong, consistent and compelling brand presence globally.

• Build and own the global brand strategy, positioning, and value proposition for the Health & Wellness portfolio.
• Act as the central brand lead, connecting global teams across Product, Marketing, PR, Commercial, and Regional Marketing.
• Lead the development and rollout of integrated global marketing plans, ensuring consistent brand expression across all touchpoints including product, packaging, content, retail, digital, and PR.
• Manage and execute global product launches within the health & wellness category, including campaigns, POS merchandising, and digital marketing initiatives.
• Lead cross-functional project management with internal and external partners across multiple countries and subsidiaries.
• Leverage consumer research, data, and trend analysis to inform brand strategy and decision-making.
• Support regional markets with clear brand guidance, frameworks, and toolkits to enable strong local execution.

• 3–5 years’ experience in marketing and project management, ideally within wellness, beauty, FMCG, lifestyle, or health-related categories.
• Strong understanding of brand strategy, positioning, and integrated marketing campaigns.
• Proven experience managing cross-functional projects independently and proactively.
• Strong capability in briefing and managing internal and external creative agency partners.
• Strategic and commercial mindset, with the ability to develop and execute brand and product portfolio strategies.
• Strong analytical skills, with experience interpreting market research and financial data to inform decisions.
• Experience launching or scaling brands or sub-brands is highly desirable.
• Strong communication skills, with the ability to clearly present ideas and influence stakeholders.
• Experience working with international markets (e.g. UK, France, US) is a plus.

• A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events.
• Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun.
• Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney.
• Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas.
• Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform.
• Stay secure at work and at home with a complimentary 1
  
  Password Family…