Communications and Engagement Coordinator

Communications and Engagement Coordinator

Starting Date: Jul 1, 2026

Job Summary: Serve as Springfield School District’s primary communications professional, responsible for developing and executing strategic communications that advance the District’s mission, promote student achievement, and strengthen community engagement across Springfield, Vermont. This role supports the Superintendent and District leadership by managing media relations, digital and print communications, social media, community outreach, and crisis communications, ensuring that students, families, staff, and the broader community have timely, accurate, and accessible information about District programs, initiatives, and events.

• Develops and implements a comprehensive District communications plan aligned with District’s strategic goals and priorities.
• Manages all District digital communications, including the District and school websites, social media accounts, email newsletters, and mobile notifications; ensures content is current, accurate, and accessible.
• Writes, edits, and distributes press releases, community announcements, newsletters, and other publications for internal and external audiences.
• Serves as the District’s primary media contact; responds to press inquiries, coordinates reporter access, and builds positive relationships with local and regional media.
• Manages District’s social media platforms (Facebook, Instagram, X/Twitter, You Tube, and others); creates engaging content, monitors engagement, and responds to community comments in alignment with District policy.
• Collaborates with the Superintendent to draft speeches, board presentations, official correspondence, and talking points for District leadership.
• Coordinates District-wide crisis and emergency communications in partnership with the Superintendent, principals, and the District’s emergency management team.
• Partners with building principals and department heads to support school-level communications and ensure consistency of messaging across all Springfield School District schools.
• Develops and maintains the District’s visual brand identity; ensures consistent use of logos, colors, and messaging standards in all District materials.
• Creates or coordinates production of visual content including photography, video, infographics, and graphic design assets for communications purposes.
• Coordinates and publicizes District events, community forums, school board meetings, and other public-facing activities.
• Supports student enrollment, recruitment, and retention efforts through targeted outreach campaigns.
• Assists with promotional publicity for interscholastic sports and extracurricular activities, including coordinating with the Athletic Department on press and social media releases.
• Maintains an organized archive of District communications, press coverage, photos, and media records.
• Translates complex policy, curriculum, and program information into accessible language for diverse community audiences.
• Monitors and reports on communications analytics (website traffic, social media engagement, email open rates) and makes data‑informed recommendations for improvement.
• Represents the District at community and school events as directed by the Superintendent.
• Collaborates with town and community organizations to strengthen the District’s presence and partnerships in Springfield, Vermont.
• Follows all District purchasing and procurement procedures.
• Performs other duties as assigned.

Supervision Received: Reports to, receives daily work assignments, and is evaluated by the Superintendent of Schools or designee.

Supervisory Responsibilities: May supervise communication interns, work‑study students, or community volunteers as assigned.

To perform this job successfully, an individual must be able to perform each job function in an efficient and compliant manner. The requirements listed below represent the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the job functions.