Digital Content & Marketing Coordinator

How would we describe a career with Agri-Mark/McCadam/Cabot Creamery? More than 100 years of:
Farmers, Family, Mission, Purpose, Sustainability, Respect, Integrity, Work Ethic, Teamwork, Pride in Award Winning Products, and Agriculture.

Cabot Creamery has held B Corp certification since 2012, and became the world’s first dairy co‑op to do so. This certification demonstrates our commitment to transforming the global economy to benefit all people, communities, and the planet.

Cabot Creamery is a proud B Corporation and farmer‑owned brand that has always gained strength from its cooperative structure. From product to practice to people, we believe that the greater our connection to each other, our community and our customers, the more good we can do for the world. So, as we grow, evolve, and build upon our own tradition of excellence, we know we are united in making award‑winning dairy products that deliver smile‑inducing experiences with love, pride, and purpose.

The salary range for this position is $26.45–28.85 per hour.

We offer a hybrid workplace with three days onsite in our corporate office (Tuesday – Thursday) in Waitsfield, VT.

We are looking for a detail‑oriented and motivated marketer with a passion for digital content and customer experience. This position will support a fast‑paced team and take pride in executing digital marketing initiatives to enhance and optimize the digital journey.

You have experience assisting with digital marketing efforts to include email, SMS, Search Engine Optimization (SEO), Generative Engine Optimization (GEO), paid media, and general content website needs. You are comfortable working within established strategies and processes, focusing on accurate, timely, and high‑quality execution of content updates, builds, and optimizations. You are eager to learn—using data to help identify opportunities for continuous improvement with guidance from the Manager, Web & Email Marketing.

You have a strong eye for detail and are attentive to content quality, user experience, and brand consistency across digital touchpoints. You’re comfortable using content management systems and marketing platforms, and you’re open to expanding your technical skillset as needed.

Strong organizational and communication skills allow you to juggle multiple tasks efficiently. You are dependable, proactive, and take direction well, ensuring work is completed accurately and on time.

Above all, you bring a collaborative mindset and a willingness to support the Digital team in delivering effective, engaging digital experiences that contribute to Cabot’s overall marketing goals.

This role reports to the Manager, Web & Email Marketing.

• Implement new content for owned websites in the Shopify platform as needed. Content may include new product creation, blog, and recipe content.
• Partner with the Web & Email Manager to implement content updates that follow SEO best practices and support ongoing digital marketing needs. Coordinate digital asset needs, including image cropping, resizing, and organization within the brand’s DAM system. Manage version control and organization of ad assets—including images, videos, and copy—across all digital platforms to ensure accuracy and consistency.
• Review and quality‑check ad copy, landing pages, and placement details to confirm accuracy before launch.
• Coordinate between internal teams (creative, strategy, brand) and external partners to keep deliverables aligned and ensure campaigns launch on schedule.
• Monitor editorial content calendar focused on optimizing and enhancing SEO opportunities, as well as assist with timelines for scheduling needs.
• Support and build Email/SMS messages within the Klayvio platform; and schedule when approved.
• Assist with the Email/SMS acquisition platform Just Uno, with guidance and direction from the Manager, Web & Email Marketing.
• Attend recurring meetings with the Manager, Web & Email Marketing and the SEO, GEO, and Email Marketing Agency Vendors.
• Learn and apply SEO/GEO best practices in all content to assist in our ongoing optimization efforts and priority marketing goals.