Director of Marketing

Location:

Wolcott, Vermont (Onsite preferred | Hybrid considered for the right candidate)

Employment Type:

Full-Time | Exempt

Reports To:

Chief Executive Officer (CEO)
Travel:
Approximately 10% (including occasional weekends and overnight travel)

Compensation: $80,000–$110,000 annually, and comprehensive benefits

High Mowing Organic Seeds has been helping growers cultivate healthy food and thriving communities since 1996. What began with just 28 seed varieties has grown into one of the country’s leading suppliers of professional-quality organic seed, offering more than 750 heirloom, open-pollinated, and hybrid varieties.

Located in beautiful northern Vermont, we are passionate about providing exceptional seed, supporting sustainable agriculture, and serving farmers and gardeners across the country.

We’re looking for an experienced marketing leader who is excited to help tell our story, grow our brand, and lead the next chapter of our marketing strategy.

If you’re energized by combining strategic thinking with hands‑on leadership, enjoy building high performing teams, and want your work to make a meaningful impact, we’d love to meet you.

At High Mowing, marketing is more than promoting products—it’s about supporting healthier farms, stronger communities, and sustainable food systems.

• Report directly to the CEO and help shape company strategy.
• Lead marketing for an established national organic brand.
• Build and execute innovative marketing initiatives.
• Work with a collaborative leadership team that values new ideas.
• Make a measurable impact on company growth.
• Enjoy the quality of life that Vermont offers while working alongside people passionate about agriculture and the environment.
• Join a mission‑driven company where your work matters.

As Director of Marketing, you’ll provide strategic leadership for all aspects of marketing while helping execute initiatives that strengthen our brand, engage customers, and drive business growth. This position is ideal for someone who enjoys both developing long‑term strategy and rolling up their sleeves to help bring great ideas to life. You’ll oversee our marketing efforts across digital channels, print, events, public relations, email marketing, content creation, advertising, and customer engagement.

• Build strong relationships across departments.
• Learn our customers, products, brand, and market.
• Evaluate current marketing initiatives and technology.
• Develop a strategic marketing roadmap with measurable priorities.
• Identify immediate opportunities to improve marketing performance.

• Strengthen brand awareness across key markets.
• Increase qualified website traffic and customer engagement.
• Improve marketing ROI through data‑driven decision making.
• Expand digital marketing and customer acquisition efforts.
• Lead, mentor and develop the marketing team.

• Develop and execute a comprehensive, multi‑channel marketing strategy aligned with company objectives.
• Lead annual marketing planning, budgeting, forecasting, and performance measurement.
• Partner closely with executive leadership to support long‑term business growth.
• Identify emerging trends, technologies, and market opportunities.

• Strengthen and protect the High Mowing brand across every customer touchpoint.
• Ensure consistent messaging, visual identity, and customer experience.
• Guide product positioning and promotional campaigns.

• Email marketing
• Paid search
• Paid social advertising
• Social media marketing
• SEO
• Websi…