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Sales Representative – Earthmoving Heavy Equipment

Job in St Johnsbury, Caledonia County, Vermont, USA
Listing for: Milton CAT
Full Time position
Listed on 2026-08-28
Job specializations:
  • Sales
    Outside / Field Sales, Sales Representative, Business Development
Salary/Wage Range or Industry Benchmark: 48000 USD Yearly USD 48000.00 YEAR
Job Description & How to Apply Below
Location: St Johnsbury

We are looking for entrepreneurial independent-minded sales leaders to effectively “run their own business” and join our rapidly growing team. If you have a passion for heavy equipment and for the opportunity to sell an iconic brand of the highest quality and best supported products in the industry, we look forward to hearing from you.

The exclusive dealer of Caterpillar equipment in the Northeast, Milton CAT is one of the largest Caterpillar dealerships in the world and the “big kid’s sandbox” for the most recognizable construction equipment on the planet. Milton CAT is looking to invest in and develop the right candidate to drive business (sales and rentals) of compact to large products (Excavators, Skid Steers, Wheel Loaders, Bull Dozers, etc.)

in Rockingham county. This field position involves being on the road every day, setting up meetings, prospecting job sites, executing “business conversations” on critical issues and closing business with valued customers and prospects.

Territory:
Orange and Caledonia County in VT, Grafton County in NHCompensaton: $48,000 base plus commission

What you bring
  • Strong entrepreneurial drive and work ethic
  • Competitive nature. Driven to succeed. Hate to lose
  • Passion for/Knowledge of heavy equipment (Skid Steers, Excavators, Loaders, Bull Dozers) a plus
  • Experience with general contractor’s, excavators and landscapers a plus
  • Solid leadership qualities (examples of initiative)
  • 2 to 10+ years of sales experience
  • Strong QUESTIONING techniques that drive “business conversations” (Discovery/PAIN)
  • Eager to embrace technology (cell phones, i-Pads, CRM, etc.)
  • Hungry to learn and an ability to apply new knowledge
What You’ll Do

As a Territory Sales Representative – Heavy Equipment, you’ll drive business growth across your assigned region:

  • Develop and manage your heavy equipment sales territory
  • Prospect new customers while expanding existing accounts
  • Conduct job site visits and equipment demonstrations
  • Identify customer needs and recommend tailored solutions
  • Manage your pipeline, forecasts, and customer data in CRM systems
  • Collaborate with internal teams to ensure a strong customer experience
  • Educate customers on purchasing, financing, and rental options
  • Travel regularly throughout your assigned territory
What You Get
  • Compensation & Incentives
    • Base salary: $48,000
    • Monthly commission structure
    • Six-figure earning potential
  • Tools & Support
    • Vehicle reimbursement and fuel card
    • Company-provided phone, laptop, and tools
  • Comprehensive Benefits
    • Medical, dental, and vision insurance
    • Paid time off + holidays
    • 401(k) with competitive retirement options
    • Life & disability insurance
  • Career Growth
    • Opportunities to advance within machine sales and leadership
    • Ongoing training and development
    • Support from an experienced leadership team
  • Who Thrives Here
    • Sales professionals who want ownership and autonomy
    • Individuals who enjoy working in the field and building relationships
    • Self-starters motivated by results and earning potential
    • People interested in forestry, equipment, and operations
    • Candidates looking for a long-term career in sales

We offer exciting opportunities to experienced professionals, recent graduates, and students.

Milton CAT is an equal opportunity employer that values the strength diversity brings to the workplace. We encourage applications from individuals with disabilities, minorities, veterans, and women. Applicants receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, sexual orientation, gender identity, handicap, disability, veteran status, genetic data, or other legally protected status. We base all employment decisions to further this principle of equal employment opportunity.

VEVRAA Federal Contractor. EEO/AA employer. Milton CAT is a Drug-Free workplace.

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