Director of Sales

Grow a Brand That Helps Grow the Future of Organic Agriculture

Location:

Wolcott, Vermont (Onsite preferred | Hybrid considered for the right candidate)

Employment Type:

Full-Time | Exempt

Reports To:

Chief Executive Officer (CEO) Territory: U.S. and Canada Travel:
Approximately 25% (including some weekends and overnights and international) Compensation: $90, annual base salary, plus comprehensive benefits

Help Shape the Future of Organic Agriculture

High Mowing Organic Seeds has been helping growers cultivate healthy food and thriving communities since 1996. What began with just 28 seed varieties has grown into one of the country’s leading suppliers of professional-quality organic seed, offering more than 750 heirloom, open‑pollinated, and hybrid varieties.

Located in beautiful northern Vermont, we are passionate about providing exceptional seed, supporting sustainable agriculture, and serving farmers and gardeners across the country.

We're looking for an experienced Director of Sales to lead and grow our commercial and wholesale sales channels, build strong customer relationships, and drive brand recognition and revenue growth across the U.S. and Canada. This role reports directly to the CEO and offers real influence over sales strategy, not just execution of it. We’re not just chasing numbers—we’re building lasting partnerships, delivering exceptional value, and creating a culture amongst the organic seed market.

As our Director of Sales, you’ll be the strategist of our revenue growth strategy and the leader who inspires our sales team to exceed their potential. You’ll shape how we enter new markets, deepen relationships with key accounts, and position our brand as the go‑to choice for organic seeds. Your leadership will directly influence our market share, customer loyalty, and long‑term profitability.

Within Your First 90 Days

• Learn our customers, products, brand, and market.
• Evaluate current sales initiatives and technology.
• Develop a strategic sales roadmap with measurable priorities.
• Identify immediate opportunities to improve sales performance.

Within Your First Year

• Strengthen organic seed brand awareness across marginal markets.
• Increase sales channels for home gardeners, seed rack and commercial growers.
• Develop the sales team with training that emphasizes both educating customers and mastering closing techniques to drive successful sales outcomes.
• Expand sales territory in growing markets.
• Develop a high‑performing sales team focused on measurable results.

• Develop and execute sales strategies to hit growth and revenue targets.
• Build and maintain strong relationships with commercial growers and wholesale partners.
• Conduct outreach — calls and in‑person visits — to farms and industry contacts.
• Represent High Mowing Organic Seeds at events, trade shows, and conferences.
• Partner with internal teams to share market insights and support product development.
• Contribute to marketing team’s content and materials as needed.
• Maintain expert knowledge of organic seed varieties and industry trends.
• Lead, coach, and direct a sales team, collaborating with Marketing and Operations to grow revenue.
• Build sales strategy and detailed action plans for all sales territories.

• 3+ years of experience as a Director of Sales, ideally in agriculture or organic seed.
• 6+ years of outside sales experience, with a proven track record of exceeding sales targets in a competitive B2B or B2C environment.
• Demonstrated experience in the natural products industry or a proven track record in values‑based selling with a strong commitment to environmental and social responsibility.
• Experience building and scaling sales teams, including hiring, training, and performance management.
• Exceptional communication, negotiation, relationship‑building, and organizational skills.
• Strong strategic thinking skills with the ability to translate vision into actionable plans.
• Proficiency with ERP, CRM, data‑driven sales management platforms, and in Microsoft Office (especially Excel, Word and Teams).
• Strong problem‑solving and time‑management skills; able to…