Senior Sales Automation Engineer

About Mac Mountain

Mac Mountain
owns, operates, or provides select broadband services for a growing portfolio of regional fiber-broadband ISPs across the Northeast — GWI (Maine), Lyme Fiber, NWFX, DVFiber, Maple Broadband, Islesboro, as well as national partnerships through
Halo Fiber
and
Blueprint Broadband
— and has an operating subsidiary called Light Craft which acts as a shared-services platform (including a Concierge white-glove offering for helping broadband customers set up their tvs and IoT devices).

All business operations for these networks is done by Light Craft allows for scaling the financing, design, build, sales and operation of fiber-broadband networks Almost every operational system we use — sales pipeline, AI voice agent, tickets dashboard, KPI dashboard, finance automation, marketing automation, concierge platform — is something we built ourselves and connect into the BSS/OSS layer (Gaiia), our data warehouse (AWS S3), our telephony stack (Twilio + Eleven Labs on AWS), our CRM (Hub Spot), and our GL (Sage).

The result: a tiny engineering footprint runs operations at multi-network scale.

We are hiring a full-time automation engineer with a sales background to partner with our lead engineer and own large pieces of this stack as it scales.
The first 90 days of this role are defined by three high-urgency projects that directly drive our summer install push and our subscriber-growth thesis.

You will join a sprint already in motion and own meaningful pieces of all three of these:

• Self-scheduling install automation

We are running
one install crew today at ~2 installs/day

and are ramping to
four internal crews and 40+ installs/week

with a
summer goal of 1,000 installs

. The bottleneck is not crews — it's the manual customer-contact step between a signed-up account and a scheduled install. As of this morning, we have
32 accounts sitting in
Pending – Customer Contact

You will build the system that closes this gap end-to-end: automated SMS + email triggered the moment a Gaiia account hits

Pending – Customer Contact

automation needs to be built to followup due to a non-response, a self-scheduling page that respects crew capacity/travel/job duration and writes back to Gaiia, reminders, reschedule and cancel flows, a fallback to the AI voice agent for non-responders, and a live install-funnel dashboard that replaces today's manual call-down work. The system has to support 4 crews × 40+ installs/week with crews booked at least two weeks out.

• Marketing measurement & attribution

We currently have
no marketing attribution in the sales process

. The sub-factory plan budgets
$200–$500 CAC

against a 2,000-subscriber growth target — we cannot optimize that without measurement.

You will roll out UTM-tagged links across every surface (email, paid social, geo-fencing, display, organic, referral, MDU canvassers, and printed flyers/door hangers via QR codes), wire up GA4 + GTM properly across the brand sites, stamp the originating UTM tuple onto the Gaiia account at signup, build a CAC dashboard that reports digital + print + canvasser CAC by channel and cohort, ship a small internal tool that lets marketing mint per-batch QR / short URLs for flyers and reps, and post a weekly automated marketing report to Slack

• Concierge platform (formerly Stream Team Concierge)

Concierge is the Light Craft white-glove offering that helps customers transition from cable/satellite to data-only fiber streaming — setting up AppleTV, Rokus, Smart TVs, gaming consoles, Ring cameras, etc. We already have the AWS-hosted agent app, the AI knowledge base, Gaiia integration, and
mybundle.tv
integration and IaC foundation. You will finish the rest: an Intercom-style AI website chatbot for Tier 1 / Tier 2 self-help, expansion of the knowledge base to the top-10 selling smart TVs, a Concierge analytics dashboard (call volume, intents, sentiment, AHT, FCR, upsell attribution), refined bidirectional Gaiia mapping for in-call customer-360, a post-call AI-summary → tagged-intent → Snowflake pipeline, and the technical hooks that the Light Craft–GWI/ECFiber Shared Services Agreement and CPNI requirements call for…