Director, Marketing & Communications

Job Summary:

Directs, manages, and oversees all aspects of marketing and communications work for Efficiency Vermont as guided by the Managing Director, Efficiency Vermont. Understands the reputation, brand, and performance goals of Efficiency Vermont and develops and implements marketing and communications strategies to effectively support all of them. Communicates externally and manages relationships with key stakeholders, and the media in support of Efficiency Vermont’s goals while contributing to a mission‑driven, creative, enjoyable and stimulating work environment.

This is a hybrid position, and the ideal candidate will be located in Vermont.

• Develop and lead integrated marketing and communications strategies that drive measurable engagement, participation, and results across commercial, nonprofit, and small business and residential markets (B2B & B2C), with specific attention to Efficiency Vermont’s regulatory, political, and community context.
• Partner closely with program and/or community engagement teams to co‑design campaigns and materials that effectively reach historically underserved, income‑eligible, rural, and hard‑to‑reach audiences, ensuring strategies are culturally responsive, accessible, and locally relevant.
• Translate organizational goals and program priorities into clear, audience‑specific value propositions, messaging frameworks, and go‑to‑market plans tailored to diverse customer segments, trade allies, community partners, and stakeholders.
• Oversee brand strategy, ensuring consistency, clarity, and credibility across all channels while allowing flexibility for channel‑based and partner‑led approaches.
• Lead, mentor, and manage a multidisciplinary marketing and communications team, setting clear priorities, performance expectations, and workflows that balance strategic planning with timely execution.
• In collaboration with the Digital Engagement Manager and Digital Content Strategist, guide the development and optimization of digital platforms and content (websites, resources/blog, email, social, paid media).
• Use data, research, and customer insights (e.g., CRM data, Voice of the Customer, campaign performance metrics, qualitative and quantitative research) to inform strategy, refine targeting, and continuously improve outreach effectiveness.
• Collaborate with team of Integrated Marketing Managers to manage external partners and vendors (agencies, designers, media buyers, community organizations) to deliver high‑quality work on time and within budget.
• Oversee public relations strategy and directly manage the Public Relations Manager, including earned media, messaging, issue framing, and proactive storytelling that advances organizational goals and strengthens credibility with stakeholders, partners, and the public.
• Collaborate cross‑functionally within the division and corporate Mar Com team to ensure marketing strategies align with program design, timelines, and compliance requirements.
• Serve as a senior leader on the Efficiency Vermont leadership team, contributing to organizational planning, stakeholder engagement, and thought leadership related to market transformation and community impact.
• Demonstrate leadership and dedicated commitment to the pursuit of VEIC mission, vision, and core values.
• Support activities of other staff, groups, and divisions within VEIC as necessary to accomplish organizational goals and objectives.
• Other duties as assigned.

• Strong personal commitment to the mission, vision, goals and values of VEIC.
• Bachelor’s degree in a relevant business field plus a minimum of eight years’ experience in marketing, communications, and public affairs or related fields, including experience providing people leadership, coaching staff, and managing team performance, or a similar combination of education and experience from which comparable knowledge and skills were acquired.
• Minimum of three years of management experience, including leadership, facilitation, staff supervision, resource management, contract management, budget management, and the ability to develop and attach goals.
• The ability to communicate with credibility,…