National Sales Manager

Primary Job Duties And Responsibilities

• Achieve established annual revenue targets and profit margin objectives for the business.
• Establish and optimize the sales channel—directly or through Regional Sales Managers and Business Development Managers—to align with strategic growth priorities.
• Lead, develop, and manage sales staff, representatives, and channel partners to ensure deep understanding of product lines, processes, market opportunities, support resources, and go‑to‑market strategies.
• Develop and execute annual sales plans and forecasts, ensuring performance meets or exceeds Annual Operating Plan (AOP) targets.
• Drive business growth initiatives in collaboration with Regional Sales Managers, representatives, and channel partners, ensuring clear communication and alignment on strategic priorities.
• Oversee and support sales programs and marketing initiatives to maximize market impact and revenue generation.
• Manage and maintain customer and partner contracts to ensure compliance, performance, and long‑term value creation.
• Provide strategic input to Marketing, Product Management, Product Development, and Technical Support to support the development of differentiated, market‑leading products and services.
• Continuously assess sales channels, customer needs, and the competitive landscape to inform strategy and decision‑making.
• Deliver industry‑leading customer satisfaction through best‑in‑class training, coaching, and team development.
• Support customers in selecting appropriate equipment solutions aligned with their application requirements and the company’s product portfolio.
• Represent the company at trade shows and industry events to strengthen market presence and brand positioning.
• Collaborate across business platforms to drive synergies within the broader Watts product portfolio.
• Act as the voice of the customer, promoting a customer‑centric culture across the organization.
• Partner with Product Management to develop and refine pricing strategies that support growth and margin objectives.
• Prepare and present periodic sales reports, including performance metrics, pipeline visibility, and market expansion opportunities.
• Lead or contribute to additional projects and initiatives as assigned by the General Manager or senior leadership.
• Demonstrate and uphold Watts’ core values of Integrity, Accountability, Continuous Improvement, and Transparency.
• Travel requirement:
  Approximately 60% travel across Canada, the United States, and Europe.

• Bachelor’s degree in mechanical engineering or business administration with technical expertise.
• 7–10 years of regional, national, or outside sales experience.
• Extensive sales management experience in the HVAC industry.
• Proven ability to develop and execute a sales strategy with manufacturers’ representatives, wholesalers, contractors and other customers.
• Excellent marketing, business development/sales skills, client services and organizational operations.
• Success in implementing and leveraging CRM systems to grow existing accounts/relationships and to develop new customers.
• Demonstrate ability to simply communicate complex concepts into a compelling and concise message.
• Demonstrate strong business acumen in using financial reporting tools.
• Demonstrate strong technical competency in HVAC applications and sales.
• Proven ability to negotiate complex and strategic contracts.
• Ability to creatively resolve complex problems with general guidance.
• Ability to manage multiple tasks/projects and deadlines simultaneously.
• Excellent interpersonal, presentation, verbal and written communication skills.
• Demonstrate strong business acumen in using financial reporting tools, such as Microsoft Office Suite, Power BI, Main Frame and personal computer skills operating systems.
• Proven ability to develop and execute a sales strategy, targeting large, multi‑year accounts, as well as short‑cycle sales to small and medium‑sized organizations.
• Embraces and is motivated by change.
• Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable.
• Must successfully establish employment eligibility and…