Media Analyst

About Our Family Of Companies
We’re on a mission to bring learning to life! Across our family of companies— Learning Resources®, Educational Insights, and hand2mind —we create children’s toys, pet toys, educational products, and supplemental curriculum trusted by teachers and loved by families. As a growing, family‑owned business and a Chicago Tribune Top Workplace, we are dedicated to helping kids succeed in school and develop a lifelong love of learning.

If you’re curious, collaborative, and a kid at heart, you’ll feel right at home here. Join us in shaping the future of learning with our award‑winning team!

We are currently seeking a Media Analyst to join our Shared Services Analytics Team! This role is a critical partner to our advertising teams and provides a great opportunity to join a high performing team in a hands‑on role helping drive business and shape strategy. If a variety of projects is your jam, join us!

• Partner with our paid media teams to deliver actionable analytics and performance insights
• Build and maintain cross platform advertising reporting and KPI frameworks (i.e. Amazon SA/DSP, Walmart Connect, Target Roundel, Tik Tok Ads, other TBD)
• Develop automated dashboards and performance tracking in Power BI to monitor media efficiency and outcomes
• Lead test and learn initiatives, including test design, execution, validation, and post analysis
• Monitor retailer POS trends and promotional activity to inform media optimization and planning
• Support data ingestion, quality assurance, validation, and mapping for new and existing ad platforms
• Expand adoption and usage of advanced analytics tools (e.g., Amazon Marketing Cloud, Brand Analytics, Scintilla)
• Partner with agencies and platform teams to evaluate incrementality frameworks and support MMM efforts
• Act as subject matter expert for assigned tools and train team members on analytics tools, including Copilot
• Champion a data driven, experimentation focused culture across advertising teams
• Other projects assigned

• Partner with stakeholders to turn complex advertising and POS datasets to deliver clear, actionable recommendations and insights for key retailer accounts (including Amazon, Target, Walmart, etc.)
• Build scalable dashboards and reporting solutions to surface newly ingested ad platform data into PowerBI, including data quality audits, validation, and visualization
• Effectively analyze and compare performance across major retail and paid media platforms, helping identify cross-channel opportunities and performance drivers
• Support test-and-learn programs by designing, executing, and analyzing tests and experiments that quantify media impact and guide optimization decisions

• Education:
  
  Bachelor's degree in a marketing or digital analytics related field
• Experience:
  
  2+ years of marketing or digital analytics experience
• Mindset:
  Curious, results oriented, and proactive in identifying insights and opportunities
• Execution excellence:
  Highly organized, able to manage multiple projects in parallel, and deliver reliably against timelines
• Technical skills:
  Familiarity with SQL and modern analytics tooling; ability to learn and adopt new platforms quickly
• Visualization & reporting:
  Proficiency in Power BI (or similar tools) to build scalable, automated dashboards
• Cross platform analytics expertise:
  Working knowledge of major retail and paid media platforms (i.e. Amazon SA/DSP, Amazon Marketing Cloud, Walmart Connect, Target Roundel, Tik Tok Ads)
• Data management:
  Comfort working with large, disparate datasets; strong attention to data quality, validation, and governance

We are a drug‑free workplace and an EEO employer.

Compensation Range: $75,000 – $85,000 annual salary – Actual compensation may vary due to other factors such as years of experience, skill set and location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here).