Lead, Marketing Strategy

As an employer, BCU models the dynamic assets of a top workplace, including confidence in company leadership, competitive compensation and benefits, employee development, workplace flexibility, and a passionate employee culture supporting a unified vision. At the Credit Union, you'll have a career in a growing organization and an environment that supports your professional and personal growth.

Our WHY is the reason we exist:
To Empower People to Discover Financial Freedom. What do you celebrate as your purpose? At BCU we celebrate what makes you authentically YOU! #bYOU

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This position has a base salary range of $64,000.00 - $96,000.00 USD Annual . This range represents the expected base salary range for this position. The actual salary may vary based upon several factors including, but not limited to, relevant skills/experience and time in the role.

This role will be at the forefront of accelerated organizational growth and engagement, leveraging knowledge and tools to create customized marketing strategies. This role is perfect for a go-getter who loves to tackle strategic problems, enjoys cross-functional collaboration, and has a desire to make a big impact.

• Create and execute comprehensive marketing strategies to achieve new member growth and product and service engagement goals.
• Lead entire cross-channel, multi-deliverable marketing processes from start to finish including ideation, planning, implementing, optimization, and analysis.
• Consult with internal teams to orchestrate the ideal channel mix that will maximize the reach and engagement of target audiences.
• Maintain a 360 view of marketing outreach, taking into consideration all offers/initiatives reaching the same audience, across channels.
• Gather and understand target market needs and preferences and use the insights to fuel differentiated positioning and value proposition; monitor competitive activities and stay on top of market trends.
• Monitor and analyze marketing performance metrics, communicate insights to stakeholders and make data-driven recommendations.
• Perform tests on audience segmentation, offers, channels, etc. to continuously improve and pivot quickly as needed.
• Build relationships with stakeholders and collaborate with Marketing professionals through consistent and effective communication.
• Work closely with internal creative and communications teams to create on-brand deliverables that are relevant to the audience; provide internal expertise across all products and services.
• Perform thorough QA tasks including auditing targeting files, proofing communications, and reviewing member experience journeys before implementation to ensure accuracy.
• Organize, communicate, and lead marketing progress updates in live meetings and digitally with tools such as Microsoft Planner and Power BI.
• Provide full funnel support by connecting with frontline and sales teams, optimizing lead generation flows, and providing offer visibility within Salesforce Financial Services Cloud and other systems.
• Willingness to take on responsibilities outside of regular campaign duties.

• Bachelor’s degree with preferred emphasis in marketing, business administration/management, analytics, or similar field.
• At least 3-4 years of experience building marketing strategies and plans.
• In-depth knowledge of digital marketing channels, tools, and best practices.
• Knowledge of coding HTML using Salesforce Marketing Cloud or similar system.
• An understanding of Marketing concepts and behavior-based analytics.
• Effective interpersonal and communication skills.
• Strong written and presentation skills.
• Ability to manage multiple projects concurrently with attention to detail.
• SQL, data warehouse and data knowledge is a plus.
• Experience using analytics or web tools (e.g., Google Analytics, Sitecore) is a plus.

We foster an environment of INCLUSION. All individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization's success. We act with INTEGRITY. We follow the golden rule without exception. We display COURAGE in our convictions. We drive innovation, reaching beyond boundaries and thoughtfully explore new horizons. We excel through COLLABORATION. By working as one, sharing information and seeking solutions, we deliver exceptional outcomes.

We WOW our members. We focus intensely on putting the member first, delivering extraordinary experiences that create lasting relationships inside and outside the organization.

We value relationships and referrals and are committed to creating the best work environment possible. From our casual dress code to flexible work arrangements, we’ve created a unique and inclusive culture that supports a healthy work/life balance. For this reason and more, BCU has been named a 2023 Gallup Exceptional Workplace Award Winner. #LoveBCU

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