Vice President of Marketing

Reports To:

Executive Leadership

JOB PURPOSE:

The Vice President, Marketing — Star Brands North America is responsible for leading the Star Brands strategic platform and building the brand, portfolio, commercial, and demand-generation capabilities required to scale Star Brands into a stronger, more focused, and more profitable consumer packaged goods business. This role leads the development and execution of North America marketing strategy across brand positioning, portfolio architecture, innovation strategy, go-to-market planning, omnichannel demand generation, pricing and promotional strategy, and portfolio simplification for Mean Green, Moldex, Concrobium, Krud Kutter, and Rust-Oleum Whink, while partnering closely with the global The Pink Stuff team to commercialize The Pink Stuff plans in North America.

This leader will operate as a senior marketing business partner, working closely with Sales, Operations, R&D, Regulatory, Legal, Supply Chain, Finance, external insights partners, and agency partners to translate consumer and category insights into commercially grounded growth plans. The role requires a modern CPG marketing leader with deep cleaners category experience who can steward brands, build mental and physical availability, improve portfolio productivity, lead digital-first growth, strengthen retailer execution, and create measurable business impact through disciplined marketing strategy, execution, and performance management.

• Marketing platform strategy and business leadership
• Lead the Star Brands strategic platform for North America Marketing, with accountability for portfolio priorities, innovation direction, demand generation, and commercial marketing plans that support profitable growth, while ensuring brand strategy work is aligned to established equity guardrails and global direction where applicable.
• Design and execute marketing-led strategic initiatives across go-to-market, brand and value proposition, demand generation, pricing, promotion, shopper activation, eCommerce, and launch readiness in close partnership with Sales and Operations.
• Use consumer, category, financial, retailer, and operational inputs to make disciplined marketing trade-offs, allocate resources, and improve the quality and speed of decisions affecting brand growth and portfolio performance.
• Brand, portfolio, and consumer growth strategy
• Steward North America marketing strategy, positioning, messaging, portfolio architecture, and value propositions across the Star Brands portfolio, ensuring each brand is activated with a clear role, differentiated consumer promise, and commercially viable growth roadmap, while aligning to global equity, positioning guardrails, and brand direction where applicable.
• Partner closely with the global The Pink Stuff team to ensure North America commercial plans, retailer activation, demand-generation programs, and executional priorities are aligned with the brand’s established equity, guidelines, innovation priorities, and strategic direction.
• Work with the Global Brand Council to align on brand equity principles, positioning guardrails, distinctive assets, portfolio direction, and commercialization priorities, ensuring North America execution reflects the right balance of global consistency and local market growth needs.
• Partner with internal and external insights resources to apply Ehrenberg-Bass Institute principles and research methodologies, including category entry points, mental availability, physical availability, distinctive brand assets, and buyer-behavior learning, to sharpen growth strategy, improve brand activation, and guide commercially grounded marketing decisions.
• Build evidence-based marketing capability by embedding proven brand-growth…