Automotive Marketing Manager – Digital Content & Social Media

Scranton Motors | Vernon, Connecticut

Full-Time | On-Site

Scranton Motors is looking for a creative, energetic, automotive-minded Marketing Manager who knows how to turn a great idea into content people actually want to watch—and ultimately turn that attention into customers walking through our doors.

If you can look at a new Cadillac or GMC, an employee personality, a customer story, a dealership event, or even an ordinary Tuesday on the showroom floor and immediately think, "I know how we could turn this into a great video," we want to meet you.

This isn't a role where you'll spend your days approving generic graphics and scheduling the same vehicle photos everyone else posts.

We want personality.

We want creativity.

We want someone willing to experiment with what's NEXT in digital marketing—not simply repeat what worked five years ago.

And most importantly, we want a marketer who understands that views and likes are great—but getting the right customers interested in Scranton Motors is the real goal.

Scranton Motors has been family-owned and operated in Connecticut for more than 70 years and today continues under its third generation of family leadership.

We've built a respected dealership organization representing brands including Cadillac, GMC and Buick
, along with a strong pre-owned business.

Our history matters—but this position is about our future.

The automotive buying experience has changed dramatically. Today's customers are discovering vehicles through Instagram, Facebook, You Tube, Tik Tok, search, short-form video and content long before they ever walk into a showroom.

We're looking for someone who can help make Scranton Motors impossible to overlook.

Video will be a major part of this position.

You'll conceptualize, shoot, edit and publish engaging content designed to capture attention and showcase the personality of Scranton Motors.

That may include:

• New and pre-owned vehicle features
• Cadillac and GMC product content
• Short-form social videos and Reels
• Vehicle walkarounds
• Customer delivery moments
• Employee and salesperson spotlights
• Behind-the-scenes dealership content
• Promotions and dealership events
• Service and ownership education
• Community involvement
• Seasonal campaigns
• Trending and personality-driven content
• Creative concepts we haven't thought of yet

You'll know how to take raw footage and transform it through editing, pacing, transitions, graphics, captions, sound effects and music into polished content people want to watch.

Great dealership marketing isn't simply:

"Here's a vehicle. Here's the price. Come buy it."

You'll help us tell better stories.

We want someone capable of developing dynamic scripts, hooks, concepts and calls-to-action that make people stop scrolling.

You'll work with our salespeople and leadership team to identify interesting personalities and opportunities throughout the dealership and turn them into compelling content.

You don't necessarily need a Hollywood production budget.

You need great instincts.

You should understand how the first few seconds of a video can determine whether someone keeps watching, how music changes the energy of a piece, and how authentic personalities can sometimes outperform highly polished advertising.

You'll help develop and execute the dealership's social media strategy across platforms including:

• Instagram
• Facebook
• You Tube
• Tik Tok
• Linked In
• Emerging platforms and channels relevant to our customers

You'll:

• Build and maintain an engaging content calendar
• Create platform-specific content rather than simply reposting the same material everywhere
• M…