Business Development Manager

Automotive Business Development Manager (BDM)

Scranton Motors | Vernon, CT
Full-Time | On-Site
Start Date:
October 2026

Scranton Motors is seeking an experienced, motivated Business Development Manager (BDM) to lead our Business Development team in Vernon, Connecticut, beginning in October 2026
.

This is a true management position for someone who knows how to lead people, create accountability, improve processes, and turn customer engagement into measurable dealership results.

The Business Development Manager will oversee the day-to-day performance of our Business Development Representatives while working closely with dealership Sales Management to ensure every lead and customer opportunity receives timely, professional, and consistent follow-up.

Your team starts the conversation. You make sure the process works.

For more than 70 years, Scranton Motors has been a family-owned and operated Connecticut dealership.

Today, we're proud to continue that tradition under our third generation of family leadership.

Our size gives us the systems, technology, resources, and opportunities of an established automotive organization while allowing us to maintain something increasingly difficult to find in the industry:

A dealership where leadership is accessible, employees are known, and individual performance makes a visible difference.

We're looking for a BDM who wants to become an important part of that environment.

The Business Development Manager will take ownership of the people and processes responsible for converting customer inquiries and follow-up opportunities into dealership appointments.

You’ll lead the BDC team, monitor performance, coach employees, manage workflow, maintain CRM accountability, and work directly with Sales Management to continuously improve results.

This position requires someone who is comfortable being both a leader and a hands-on manager
.

You’ll be expected to understand what's happening in the department every day—not simply review the numbers at the end of the month.

• Lead, motivate, and develop the Business Development team
• Establish clear daily, weekly, and monthly expectations
• Provide ongoing coaching and performance feedback
• Conduct regular individual and team performance reviews
• Train new Business Development Representatives
• Provide continued training for existing team members
• Develop communication, appointment-setting, and customer follow-up skills
• Recognize strong performance and address performance concerns quickly
• Help create a positive, accountable, and team-oriented culture
• Participate in recruiting, interviewing, onboarding, and employee development

This is a working manager position.

We want a leader who is present, engaged, approachable, and willing to coach in real time.

You'll ensure your team consistently:

• Responds to incoming internet leads
• Handles customer phone inquiries
• Communicates with customers by phone, text, and email
• Schedules showroom appointments
• Confirms upcoming appointments
• Follows up on missed appointments
• Re-engages unsold customers
• Maintains appropriate long-term customer follow-up
• Contacts customers approaching lease maturity
• Reconnects with previous and unassigned customer opportunities
• Maintains accurate customer records and notes
• Provides professional and consistent communication throughout the customer journey

Your responsibility isn't simply making sure the activity happens.

It's making sure it happens well.

The BDM will establish and maintain a results-driven environment without losing sight of the customer experience.

You’ll monitor key performance indicators such as:

• Lead response time
• Customer contact rate
• Appointment-setting rate
• Appointment confirmation
• Appointment show rate
• Lead follow-up completion
• Unsold customer follow-up
• Lead aging
• CRM activity
• Individual representative performance
• Department performance and trends

You’ll use this information to identify opportunities, coach the team, and improve results.

We don't believe in managing people solely from a spreadsheet.

Numbers tell you…