Senior Sales Engineer – Custom Automation & Machine Building

Who We Are

DEVELOP LLC is an engineering company that designs and builds custom machines and robotic integrations for manufacturers across the country. We are a FANUC Authorized Systems Integrator and an A3 Certified Robot Integrator based in Verona, Wisconsin, and we are building a company that compounds year over year.

We are going to own the machine building market in North America. Not by being everywhere. By being the best, and by picking our clients as carefully as they pick us.

Our buyers are mid-sized and large manufacturers, growth-minded companies solving real capacity, quality, and labor problems. Machine builds run $500K to $5M, and the relationships trend toward multi-million-dollar annual accounts. Deals like that take time to close. We prove value early, earn trust, and capture the long-term work where high margin and high value meet. Everyone here plays the long game.

You are an engineer who moved into sales and kept the engineering, or a technical seller who earned the engineering the hard way, on plant floors and in design reviews. You have spent five or more years selling engineered products, custom equipment, or automation, and you are good  are probably employed and successful right now.

And you are probably capped. Maybe your comp has a ceiling no amount of closing breaks through. Maybe you keep getting pulled into project management because your company understaffs engineering. Maybe you are selling someone else's catalog when what you love is scoping something that has never been built.

Uncapped margin-based commission. Engineers staffed behind every deal you close, so you sell and they build. And the product is custom machine design and build, which means every deal starts with a blank sheet and your understanding of the customer's floor. If you have spent your career around these buyers, your network transfers on day one.

You work alongside the founder. You open and develop the accounts, he will help close the largest builds and strategic expansions with you.

We have more deals in the pipeline than the existing team can manage. Leads arrive marketing qualified through our BANT+S process – budget, authority, need, timeline, and synergy screened before they reach you. The pipeline is full and getting fuller. What we need is the person who owns it.

You are stepping into a functioning machine, not an empty room.

• Take marketing qualified meetings and turn them into relationships

• Represent DEVELOP at 3 to 8 trade shows annually

• Travel to client facilities. Walk their lines. See their problems where they live. Expect 20-40% of your time on the road.

• Hear what a manufacturer is actually trying to solve, not just what they say they need. Ask the question underneath the question.

• Always find the big why. Growth, capacity, quality, labor. The real driver shapes everything downstream.

• Lead our roadmap and assessment engagements end to end. You sell them, you run the discovery on site, and you present the findings, with our engineers behind the technical depth.

• Walk a plant floor and hold the layout in your head. Equipment, flow, space, constraints.

• Turn what you saw into a rough 2D concept on a whiteboard or a napkin, right there in the meeting. Cell arrangement, footprint, material flow.

• Your concepts are the starting point, not the design. Our engineers take it from there. But the client sees you understood their floor before you left it.

• On paid assessments, your layout work is part of the deliverable. This is billable engineering judgment, not sales theater.

• Run deeper qualification on every lead using BANT+S and score honestly

• Know a real opportunity from a…