Business Development Director – Healthcare Foodservice

Summary/Objective

The Business Development Director – Healthcare Food service is responsible for developing and growing healthcare food service revenue streams through the sale of better-for-you cookies, crackers, and healthy snack products. Key customer segments include hospitals, retirement communities, senior living facilities, long-term care providers, and affiliated food service operators. The role is responsible for developing new markets, establishing strategic customer relationships, and converting early-stage opportunities into sustainable, long-term business.

• Develop and execute a market entry and growth strategy focused on healthcare and senior living food service channels.
• Identify, prospect, and secure new customers for healthy cookies, crackers, and snack products, with emphasis on nutrition-forward, portion-controlled, and clean-label offerings.
• Increase company revenue by opening new healthcare food service accounts and expanding usage within existing relationships.
• Serve as the primary driver for new-market sales activity, from initial outreach through commercialization.
• Build, onboard, and manage a new broker network to support healthcare and senior living food service sales growth in targeted regions.
• Manage and optimize relationships with existing distributors, ensuring alignment on healthcare-focused product priorities, pricing, and execution.
• Collaborate with internal teams to align product innovation, nutrition positioning, and packaging formats with healthcare customer needs.

• Research and analyze healthcare food service trends, nutrition standards, regulatory requirements, and purchasing models.
• Establish relationships with key decision-makers, including food service directors, dietitians, procurement teams, brokers, distributors, and group purchasing organizations.
• Lead customer and broker presentations highlighting product nutrition, ingredient transparency, operational fit, and patient/resident satisfaction.
• Coordinate new product trials, pilots, and launches within healthcare and senior living environments.
• Represent the company at healthcare food service trade shows, conferences, and customer facilities.
• Track pipeline activity, forecast sales, and provide regular progress updates on new market and distributor performance.
• Transition established accounts to Sales Management and Customer Service while remaining engaged on growth opportunities.

• Entrepreneurial mindset with comfort building new markets, broker networks, and distributor strategies from the ground up.
• Strong understanding of food service sales, preferably within healthcare, senior living, or institutional channels.
• Ability to sell value-based, nutrition-focused products to clinical and operational stakeholders.
• Excellent consultative selling, negotiation, and relationship-building skills.
• Self-motivated, results-driven, and comfortable working independently.
• High integrity, professionalism, and credibility with healthcare partners.

Supervisory Responsibility:
None

• Proven experience in business development or food service sales, ideally involving brokers and distributors.
• Demonstrated success launching new products, territories, or sales channels.
• Ability to create and deliver effective sales presentations tailored to diverse audiences.
• Strong organizational, prioritization, and time-management skills.
• Bachelor’s degree in Business, Marketing, Nutrition, or a related field preferred.