Marketing Operations Specialist

Company : Highmark Health

Job Description :

This job oversees and serves as a subject matter expert for critical operational elements in the development of marketing materials for an assigned line of business. This includes but is not limited to: facilitating the timely development, management, and optimization of customer and prospect marketing and communication materials; ensuring strategic alignment, compliance, and data accuracy; facilitating campaign setup to enable detailed tracking and analysis;

collaborating with assigned team to understand goals, objectives, and strategies; and achieving service excellence in tactical support for growth or retention initiatives.

This role can be hybrid or remote. If you live within 50 miles of an office you are required to be onsite 3 days a week (T, W, TH).

• Responsible for the cohesive operational planning of marketing campaigns. (25%)
• Serve as a marketing operations subject matter expert for assigned line of business to partner and consult with stakeholders to strategize and plan the development of materials. (20%)
• Develops and maintains status reporting to ensure transparency of project priorities and status to all stakeholders. (15%)
• Organizes and leads internal and cross-functional status meetings to ensure the successful end-to-end completion of campaigns (kickoffs, status updates, retrospectives, etc.) (15%)
• Collaborates with agency and vendor partners to ensure smooth processes, workflow, and prioritization of work across team. (15%)
• Collaborates with team to develop timing & prioritization of strategic planning and campaign execution to meet the needs of the business. (15%)
• Represents the team/department in cross-functional meetings. (5%)
• Partners with Procurement & vendors on the execution of contracts. (5%)
• Collaborates in the production of materials including creating and maintaining project plans, versioning, vendor data testing, and proofing. (5%)
• Works with stakeholders to ensure materials are compliant and accurate according to government contracts and marketing guidelines. (5%)
• Other duties as assigned or requested.

Required

• Bachelor's Degree in Business, Marketing, Communications, English, Health Policy or related OR 6 years of related and progressive experience in lieu of Bachelor's

Preferred

• None

Required

• 3 years in Marketing Communications or Campaign Development, Execution, or supervision

Preferred

• Professional experience using technology, tools, and AI in a Marketing function

Required

• None

Preferred

• None

• Verbal Communications
• Written Communications
• Stakeholder Management
• Project Management
• Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms

Language (Other than English):

None

0% - 25%

Office-based or Remote

Teaches / trains others regularly

Occasionally

Travel regularly from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

Yes

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely

The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Compliance Requirement:
This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies. As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established…