Digital Marketing Manager

Responsibilities

• Develop and execute end-to-end paid marketing strategies to generate high-quality enterprise leads
• Architect complex Google Ads campaigns targeting high-intent keywords while maintaining efficient Cost Per Acquisition (CPA)
• Act as the primary liaison with external agency partners, setting KPIs, conducting performance reviews, and ensuring high-fidelity campaign execution
• Collaborate closely with Product Marketing to align paid messaging with product roadmaps and value propositions
• Manage paid social campaigns on platforms such as Linked In and Meta, ensuring seamless ad-to-landing page transitions
• Implement and oversee programmatic advertising efforts to increase brand awareness and demand capture
• Monitor, analyze, and optimize campaign performance continuously, running experiments and testing new strategies
• Track and manage annual media spend, providing accurate forecasts and adjusting investments based on performance and market signals
• Deliver regular performance reports and insights to leadership, guiding strategic decisions and campaign improvements
• Ensure all marketing activities comply with company policies and industry standards