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Digital Marketing Manager
Job in
Vestavia Hills, Jefferson County, Alabama, USA
Listed on 2026-02-12
Listing for:
SalaryGuide
Full Time
position Listed on 2026-02-12
Job specializations:
-
Education / Teaching
Digital Marketing
Job Description & How to Apply Below
Responsibilities
- Develop and execute end-to-end paid marketing strategies to generate high-quality enterprise leads
- Architect complex Google Ads campaigns targeting high-intent keywords while maintaining efficient Cost Per Acquisition (CPA)
- Act as the primary liaison with external agency partners, setting KPIs, conducting performance reviews, and ensuring high-fidelity campaign execution
- Collaborate closely with Product Marketing to align paid messaging with product roadmaps and value propositions
- Manage paid social campaigns on platforms such as Linked In and Meta, ensuring seamless ad-to-landing page transitions
- Implement and oversee programmatic advertising efforts to increase brand awareness and demand capture
- Monitor, analyze, and optimize campaign performance continuously, running experiments and testing new strategies
- Track and manage annual media spend, providing accurate forecasts and adjusting investments based on performance and market signals
- Deliver regular performance reports and insights to leadership, guiding strategic decisions and campaign improvements
- Ensure all marketing activities comply with company policies and industry standards
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