SEO​/CRO Specialist

Mid-West Family Madison is seeking a highly motivated and detail-oriented SEO Technician to join our digital marketing team. This position is focused on executing SEO and CRO tasks, maintaining client websites, analyzing performance data, and supporting the team in improving search visibility and website performance.

The right person for this role is highly self-motivated, organized, and comfortable taking ownership of their work. You should be able to manage your time effectively, stay focused when working independently, and consistently meet deadlines.

Job Responsibilities:

• SEO Execution:
  Complete ongoing SEO tasks including keyword research, on-page optimization, metadata updates, internal linking, content updates, and other SEO best practices
• Technical SEO:
  Conduct basic website audits and identify issues related to page performance, crawlability, broken links, mobile usability, and other technical SEO factors
• Website Optimization:
  Make SEO and CRO updates within client websites and content management systems, primarily Word Press
• Performance Monitoring:
  Monitor organic traffic, keyword rankings, conversions, and other key website metrics using tools such as Google Analytics, Google Search Console, and SEO platforms
• AI & Emerging Search:
  Stay familiar with how AI is changing search and digital marketing, and use AI tools appropriately to support research, content optimization, analysis, and day-to-day
• Tracking & Reporting:
  Set up and maintain tracking tools and assist with recurring SEO reporting and analysis
• CRO Support:
  Review website performance and user behavior and collaborate with the digital team to identify opportunities to improve website usability and conversions
• Testing:
  Assist with website testing and CRO updates, including landing page changes, calls-to-action, forms, and other conversion-focused elements
• Client Setup:
  Assist with setting up and maintaining Google Analytics, Google Search Console, Google Business Profile, and other digital marketing platforms
• Process Management:
  Follow established processes and checklists to complete work accurately and consistently while identifying opportunities to create or improve processes as needed
• Task Management:
  Manage multiple client tasks and deadlines while keeping projects organized and communicating progress with the team

We’re looking for someone who:

• Is Self-Motivated:
  Takes initiative, stays productive, and looks for the next task or opportunity to help when work is complete
• Manages Time Well:
  Can prioritize multiple tasks, manage deadlines, and stay organized across multiple client accounts
• Is Detail-Oriented:
  Takes pride in accurate work and catches small errors before they become bigger problems
• Is Process-Minded:
  Can consistently follow established processes and checklists while also creating their own systems for staying organized and efficient
• Is Technically Comfortable:
  Enjoys working with websites, software, data, and technology and is willing to learn new platforms and tools
• Comfortable with AI Tools:
  Willing to learn and use AI tools to improve efficiency, research, problem-solving, and day-to-day work while applying good judgment to review and verify
• AI-generated information
• Is a Problem Solver:
  Can work through challenges, research solutions, and know when to ask for help
• Is Adaptable:
  Comfortable learning new tools, processes, and technologies as the role evolves
• Is a Team Player:
  Communicates clearly, asks questions, accepts feedback, and works well with others

• Basic understanding of SEO fundamentals, including keyword research, on-page optimization, metadata, internal linking, and technical
• Strong analytical and problem-solving skills with the ability to work with website and performance data
• Familiarity with…