Marketing ​/ Advertising ​/ PR Coordinator, Event Management & Planning

Job Summary

The Downtown Coordinator supports the Convention and Visitors Bureau and the Victoria Main Street Program through downtown communications, marketing, events, stakeholder engagement, and administrative support. The position serves as a liaison between the City, downtown businesses, property owners, community organizations, and tourism partners while supporting revitalization initiatives, preservation efforts, community engagement, and implementation of the Main Street Four-Point Approach.

The Downtown Coordinator supports the Convention and Visitors Bureau and the Victoria Main Street Program through downtown communications, marketing, events, stakeholder engagement, and administrative support. The position serves as a liaison between the City, downtown businesses, property owners, community organizations, and tourism partners while supporting revitalization initiatives, preservation efforts, community engagement, and implementation of the Main Street Four-Point Approach.

Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This list is ILLUSTRATIVE ONLY and is not a comprehensive listing of all functions and duties performed by incumbents of this class. Employees are required to be in attendance and prepared to begin work at their assigned work location on the specified days and hours.

Factors such as regular attendance at the job are not routinely listed in job descriptions but are an essential function. Essential duties and responsibilities may include, but are not limited to, the following:

• Coordinate and implement downtown-focused marketing and communication efforts aligned with CVB and Main Street Program branding, tourism goals, and downtown promotion initiatives.
• Manage communication channels highlighting downtown events, attractions, businesses, initiatives, and visitor experiences including social media, newsletters and website content.
• Assist with developing promotional materials and campaigns that increase awareness of downtown businesses, events, dining, shopping, entertainment, and cultural activities.
• Maintain accurate public-facing downtown information including event calendars, promotional content, and visitor resources.
• Assist in promoting downtown revitalization efforts and community initiatives through public outreach and communication.

• Plan, coordinate, and support downtown events, festivals, activations, and community programming that attract visitors and enhance the downtown experience.
• Collaborate with downtown businesses, organizations, and community groups to support downtown programming and event participation.
• Assist with event setup, operations, post-event evaluations, and reporting.
• Track attendance, participation, and event-related data for reporting and program assessment purposes.

• Build and maintain positive working relationships with downtown businesses, property owners, tourism partners, and community stakeholders.
• Maintain and update inventories and databases related to downtown businesses, property ownership, occupancy, employment and related downtown information.
• Respond to inquiries regarding downtown events, programs, initiatives, and available community resources.
• Assist with gathering and organizing downtown statistics, stakeholder feedback, and program-related information for internal reporting purposes.

• Assist with supporting downtown revitalization efforts consistent with Main Street Program principles and Community development goals as needed.
• Maintain awareness of downtown incentive programs, preservation resources, grants, and revitalization opportunities to help direct stakeholders to appropriate resources and contacts.
• Assist with communication and promotion of downtown revitalization, beautification, preservation, and community enhancement initiatives.
• Participate in downtown engagement activities and collaborative efforts that support the…