Marketing and Communications Manager

Position Requirements

• Bachelors degree required with a minimum of 4 years in school communications or other business experience.
• Superior editorial judgment, high attention to detail, and commitment to accuracy.
• Well-versed in social media strategy and management; strong experience and creativity in storytelling, content creation, and production for web, social channels, newsletters, digital and print marketing and communication.
• Experience managing websites, including SEO/SEM and Google Analytics, and other digital best practices.
• Strong video editing expertise (Adobe Spark, Premiere Pro, We Video, or other video editing) is a plus.
• Ability to work independently and collaboratively with multiple constituencies with exceptional initiative, judgement and problem‑solving skills.
• Accuracy, attention to detail, and ability to follow through with multiple projects.
• Experience and skill developing priorities to manage multiple deadlines and a complex calendar of assignments.
• Experience managing and building an academic institution's reputation.
• Skill with employing discretion in the handling of sensitive information.
• Experience and skill working directly with the public.
• Appreciation of and commitment to all‑girls education and the Oakcrest mission and philosophy.

The Marketing and Communications Manager will oversee Oakcrest's communication system to all external stakeholders. The role includes designing, editing, developing, and implementing strong communication and marketing strategies, telling the story of Oakcrest’s mission through daily community experiences and setting the standard for female Catholic education in Northern Virginia. This position requires helping various departments develop strategic communication plans, creating content for marketing initiatives, and editing content to offer professional engagement that reflects Oakcrest’s commitment to excellence.

• Produce engaging written and visual content for the website, social media, newsletters, and other digital channels, as well as print publications.
• Oversee all Communications Office print/digital publications and website content, including weekly and monthly newsletters and family communications (e.g., Back‑to‑School mailings, Divisional updates).
• Coordinate content publication across platforms.
• Manage the communications content calendar, highlighting content from all internal departments (Academics, Admissions, Student Life, Parent Support, Advancement, College Counseling, and Alumnae Relations).​
• Support and collaborate with departments, including Admissions and Development, to advise on scheduling the cadence of, and edit their communication content and/or marketing materials, providing editing expertise in alignment with the Oakcrest style guide.
• Design ads for printed newspapers and digital platforms.
• Design brochures for admissions, advancement, and summer programs.
• Manage social media accounts, including gathering/creating content and managing the social media schedule.
• Curate and cover school events, including taking photos and writing summaries for the website, social media, newsletters, etc., coordinating with internal departments.
• Manage the school website, including page updates and regular fresh content; utilize best practices for website management, including SEO/SEM.
• Edit videos and podcasts to post across all marketing channels.
• Manage the podcast channel and all recordings.
• Serve as in‑house photographer to capture and highlight the life of the school.
• Serve as managing editor and lead writer for the website and annual news magazine, Oakleaf, including:
  • Identifying stories that convey Oakcrest’s mission and how our community embodies our core values.
  • Editing content and working with a designer to develop magazine layout and spreads.
  • Coordinating and editing magazine inputs from other departments.
• Ensure Oakcrest branding is used throughout any external materials published by the school; work with other departments, such as Visual and Performing Arts and Athletics, to ensure branding consistency.

Qualified applicants should send a cover letter, resume, and a list of at least three current professional references to employment with "Marketing and Communications Manager" in the subject line of the email.