Marketing Campaign Manager - B2G

This global enterprise software and data technology leader empowers public sector organizations to modernize, secure, and manage their mission-critical infrastructure. Serving federal agencies, state and local governments, and educational institutions, the firm provides robust software platforms that drive digital transformation, streamline complex data management, and protect sensitive systems against evolving threats. Built on an inclusive, growth-oriented culture, the business blends deep domain expertise with cutting-edge software solutions - ranging from secure file transfer and network monitoring to application development and database platforms - enabling government entities to achieve their strategic imperatives with speed, efficiency, and full compliance.

Operating in a highly flexible hybrid structure out of Vienna, VA, this role will own the strategy, design, and end-to-end execution of integrated, multi-channel marketing campaigns across government and public sector markets. Sitting within a specialized public sector division operating as part of a broader software powerhouse, this role bridges targeted federal initiatives with enterprise-wide marketing infrastructure. Reporting to regional marketing leadership and partnering closely with public sector sales leaders, you will drive qualified pipeline and expand brand equity across federal and civilian agencies.

You will orchestrate targeted demand generation programs, including Account-Based Marketing (ABM), specialized public sector events, digital campaigns, and tailored content, translating complex policy trends, cyber mandates, and regulatory standards into high-converting, value-oriented narratives that resonate with key government decision-makers.

The ideal candidate is a commercially minded B2G campaign strategist with proven expertise executing integrated marketing programs in the public sector or enterprise software space. You bring a deep understanding of government procurement processes, public sector buying behaviors, and legislative influences, alongside fluency in modern marketing automation and CRM tools. An exceptional project manager and data-driven analytical thinker, you excel at multi-touch attribution, tracking ROI, and harmonizing cross-functional efforts across sales, product, and agency partners to maximize revenue impact in highly regulated environments.

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tml Partners is an equal opportunity employer and places a high value on the strength diverse talent brings. We are open to all talent and ensure all candidates receive equal consideration for employment. We do not discriminate on the basis of any protected characteristic, including age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, or any other attribute protected under applicable law.

In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.