Business Analytics Lead - Marketing & Customer Analytics

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a(n) [position title] within PNC's [name of division] organization, you will be based in [city/state location of position].

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Analytics Lead within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA, Tysons Corner or Vienna, VA or Wilmington, DE.

The Business Analytics Lead on PNC's Customer Interaction Management Strategy & Analytics team will provide senior analytical leadership to optimize the bank's centralized marketing decisioning engine and drive customer and business outcomes. The role focuses on improving the quality, performance, and stability of self learning models by developing analyses and business cases while partnering closely with data science teams and key business stakeholders.

The Lead will shape and govern decision inputs, including algorithm refinement, value frameworks, propensity models, constraints, and business rules, while incorporating enterprise and channel context and ensuring regulatory compliance.

• 5+ years of progressive experience in marketing, customer, or decision analytics (preferably in financial services), with demonstrated career growth, strong results orientation, and increasing ownership of complex analytical problems – Pegasystems CDH experience is advantageous.
• Success in this role requires strong leadership and communication skills, effective cross‑functional collaboration, and the ability to translate model driven decisions into clear business and customer impact.
• Experience in coding languages Python & SQL, strong understanding of modeling and model development.

PNC is an in‑office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

• Lead the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data‑driven solutions. Serve as mentor to more junior employees.
• Consult with clients and mentor consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
• Determine the optimal analytic approach and support development, implementation and enhancements.
• Assist peers with guidance on analytic approaches related to more complex solutions.
• Conceptualize, develop and continuously optimize analytical solutions for business leadership to enable data‑driven decision making.
• Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

• Customer Focused – Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk – Assess and effectively manage all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Successful…