VP of AI Marketing

Company Description

McFadyen Digital is a leading advisor and implementer of digital commerce and marketplace solutions with a growing AI practice. During three decades of ecommerce work, we’ve built hundreds of enterprise-scale platforms that cumulatively generate tens of billions of dollars of gross merchandise value (GMV). We’re honored to have helped 10% of the Fortune 500 with their digital commerce initiatives. Over 250 global brands like ABB, AB InBev, Albertsons, American Red Cross, American Eagle Outfitters, Fed Ex, Louis Vuitton, and Schneider Electric have entrusted their digital transformations to McFadyen.

We operate global offices across the US, Brazil, and India.

We’re well known for our thought leadership, such as our recent 500-page “AI Best Practices” book and corresponding platform  McFadyen Digital has been a trusted employer for nearly four decades and believes that people are the most important part of our company. We’re proud of our Great Place to Work certification.

Learn more about us at our website:

Have you proven your ability to generate qualified leads with AI marketing? Are you an innovative digital marketer who enjoys hands-on execution and experimentation across a variety of digital channels? Have you designed and launched one-of-a-kind guerilla marketing tactics? Do you like testing new AI tools in a fast-paced environment that lets you launch them across multiple areas of marketing—web content, email automation, AEO/GEO, newsletters, paid media, content promotion, analytics, and more?

Have you led teams to deliver outstanding marketing results? Can you stay ahead of the market by leveraging the latest AI tools before they become mainstream?

If you’re detail-oriented, ambitious, and eager to grow as a marketer leveraging AI, this role is a great fit. We’re seeking a hands-on marketing guru that can leverage AI with a globally distributed team to drive market expansion.

You will create and execute digital programs that generate sales leads. You will work closely with the CEO, VP of Sales, and other executives. This is an ideal role for a self-motivated person who has leveraged the latest AI tools (e.g. Claude Code, Open Claw, agents) and wants to expand usage for large-scale B2B marketing.

• Enhance and maintain our Salesforce CRM and enrich data with tools like Zoom Info, Clay, Lead Magic, or similar. Help ensure sales contact and pipeline information is accurate.
• Track, report, and constantly improve key metrics with analytics / insights that will drive sales.
• Upgrade, manage, and continuously enhance our  site and related websites.
• Optimize and report on our AEO/GEO/SEO to improve our domain authority on AI for ecommerce, marketplace, and related topics.
• Lead, mentor, and drive the performance of a handful of direct report marketing team members spread across the US, Brazil, and India.
• Occasionally assist with sales enablement by providing specific content and tools.
• Ensure the marketing team maintains a human-in-the-loop reviewer of all AI-generated content, email drafts, reports, and other automated workflows. Prevent AI slop.
• Research new tools, channels, and techniques; actively propose innovation with small tests.
• Document and ensure your team follows…