Online Marketing Manager

Weight Not is the Mid-Atlantic’s leading provider of medically designed, non-surgical weight loss programs. Weight Not has shaped the lives of thousands – most of whom had previously failed on other weight loss plans – reliably achieving average results of 20-30+ pounds lost for participants. The program’s proprietary approach not only succeeds in dramatically reducing excess fat, but also improves health markers, delivers education and creates behavioral change for long-term weight management.

This position is responsible for all electronic and web-based marketing activities, as well as marketing reporting and analyses for all marketing channels. Key performance measures for the role may include:

• SEO/Natural Search Results Rankings for Major Key Words
• Web Site and Campaign Traffic to Lead Conversion Levels
• Email Campaign Design, Scheduling & Delivery
• Email Open Rates and Response Rates
• Email Campaign Deadline Management/Timeliness
• Prospect/Client Segmentation Model Development and Implementation
• Lead Generation Partner Site Testing, Expansion and Management
• Cost Per Click (CPC) to Historical Levels (and lower)
• CPC Budget Management and Campaign Optimization
• CPC Keyword Expansion and Testing
• Implementation of CPC Traffic Conversion Tracking/Analytics
• Reporting Timeliness and Accuracy

Position responsibilities include the following:

Pay Per Click Campaign Development, Management and Conversion Tracking

• Google, Yahoo, Bing, Facebook
• Optimization including budgeting/bidding, day parting, listing rank strategy, copy testing, new keyword generation

Social Media and Community Management

• Facebook, Twitter

Partner Lead Generation Site Management, Updates and Conversion Tracking

Online Property/Partner Opportunity Identification – Daily Candy, etc.

Affiliate Network Development

Lead Quality - cleansing, appending and scoring (modeling)

Online PR – Drafting and editing releases to online media outlets

Web Lead Form Maintenance and Management

Web Site Updates – Promotions, Landing pages, Contact Info

Web Site Optimization for Natural Search

Visitor Path tracking and analysis

Usability review and testing

Competitor tracking and analysis – Web sites, banners, promotions, online strategies

House List (prospect) development and maintenance

Client and Prospect Segmentation – By interest, demographic, source, etc.

Unsubscribe management

Email Marketing Programs – Ongoing Client and Prospect Communications

Newsletter Mailing Execution

Online Referral/Lead/List Source Development

Client Lifetime Value, Retention and Repeat Purchase Analyses

Referral Program Design, Development and Testing

Continuous Online Lead Review (and Routing as necessary)

Continuous Center Lead Log Review and Tracking

Ongoing Lead Compilations:
Source, Service, Center, Timing, Disposition

CPC, CPL, CPA Analyses

Channel/Media and Service Line Analyses

Projections – Lead and Revenue Generation

Web Stats – Visitor Traffic, Visitor Activity and Conversion

Other Reports as Necessary

College Degree in Marketing or similar concentration required.

Familiarity with SEO/Natural Search Results Rankings for Major Key Words

Familiarity with CPC, CPL, CPA Analyses

Familiarity with or implementation of CRM strategies and tactics

• Proficiency with Data analysis
• Proficiency with Web Analytics tools and techniques
• Experience with CRM/Customer Experience Management Analysis
• Understanding of the Direct Marketing process
• Superior analytical skills. Must be very comfortable with MS Excel
• High energy, driven/motivated self starter
• Results driven professional, always focusing on what will improve the business
• Strong sense of responsibility
• A real team player. Very collaborative