Federal Field Marketing Manager

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, Service Now is the AI control tower for business reinvention. Our Service Now AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better.

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What you'll do as a federal field marketing manager

As field marketing manager, federal civilian, you will play a pivotal role in bringing our go-to-market strategy to life across civilian agencies. This is a unique opportunity for someone who enjoys operating at both a strategic and executional level—shaping account and pursuit priorities while rolling up your sleeves to deliver programs that move federal pipeline.

Working closely with sales, partners, and the broader field marketing organization, you will translate agency-specific buying dynamics and pursuit priorities into account marketing programs that connect with federal buyers and deliver measurable pipeline outcomes.

In this role, you will:

• Partner with sales and marketing leaders to execute integrated account marketing programs aligned to federal civilian pursuit priorities.
• Own the successful delivery of the federal civilian marketing plan, ensuring campaigns and account programs are executed consistently, effectively, and on schedule.
• Develop and activate account-based marketing, partner marketing, event, and executive-engagement programs tailored to named civilian accounts.
• Localize corporate and federal messaging to resonate with civilian agency buyers, procurement dynamics, and mission priorities.
• Collaborate closely with sales teams and GSI/reseller partners to maximize pursuit impact and support pipeline generation.
• Plan and deliver federal-specific events, executive briefings, industry days, and conference presences (AFCEA, ACT-IAC, and similar).
• Use pipeline and engagement analytics to monitor program performance, identify pursuit opportunities, and continuously optimize results.
• Maintain operational excellence across marketing systems and CRM platforms used to track federal pipeline and account engagement.
• Act as a trusted advisor to sales and account teams, helping shape pursuit priorities through data, agency insight, and platform understanding.

What makes you successful

The ideal candidate combines strategic account thinking with a passion for execution in a procurement-driven, relationship-based market. You enjoy building account plans, influencing sales and partner stakeholders, and turning agency insight into pursuit-winning programs. You are equally comfortable discussing GTM strategy with account leadership as you are managing event logistics and campaign delivery.

Key strengths include:

• Strategic mindset: understands federal buying dynamics and translates them into precise, account-prioritized marketing plans.
• Execution excellence: delivers high-quality programs and events across multiple channels with strong attention to detail and deadlines.
• Results orientation: focuses on pipeline outcomes, measures program impact, and continuously seeks opportunities to optimize.
• Collaboration and influence: builds strong relationships with sales, GSI/reseller partners, and cross-functional teams to drive account alignment.
• Problem solving: uses data, agency insight, and creativity to identify pursuit opportunities and navigate procurement complexity.
• Operational discipline: brings…