Business Development Representative

Business Development Representative

Armis from Service Now protects the entire attack surface and manages an organization's cyber risk exposure in real time. Combined with Service Now's Security and Risk capabilities, as well as Identity Security capabilities from Veza, we bring together all critical capabilities to secure every asset, every identity - incl. AI Agents - across all environments with the right level of context - security, operational and business - to build the first of its kind autonomous defense platform for the Agentic Enterprise.

Service Now started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, Service Now is the AI control tower for business reinvention. Our Service Now AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better.

We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Position Summary:

Armis from Service Now is seeking a highly motivated and experienced Business Development Representative (BDR) to join our growing sales team. This role is crucial in driving top-of-funnel growth by identifying and qualifying high-potential leads for our Account Executives. The ideal candidate will possess a proven track record of success in BDR roles, particularly within the cybersecurity or enterprise software industry.

They will be a self-starter with excellent communication and organizational skills, and a strong understanding of the sales process.

Responsibilities:

• Lead Generation &
  
  Qualification:

  • Proactively identify and generate new business opportunities through targeted outbound prospecting, including cold calling, emailing, social selling, and leveraging relevant industry events.

  • Qualify and convert inbound leads generated from marketing campaigns, events and website inquiries.

  • Conduct thorough research to understand prospect needs, pain points, and business objectives.

  • Utilize CRM (Salesforce) to accurately track and manage all activities and interactions.

• Pipeline Management & Development:

  • Schedule discovery calls for qualified sales opportunities for Account Executives.

  • Develop and maintain a strong understanding of Armis' products and services, and their value proposition to help accelerate opportunity progression.

  • Collaborate with marketing, channel and sales teams to optimize lead generation and qualification processes.

  • Territory buildout responsibilities in partnership with your Account Executives (account mapping, research, persona mapping)

• Market & Industry Knowledge:

  • Stay up-to-date on industry trends, competitive landscape, and emerging technologies in the cybersecurity space.

  • Develop a strong understanding of target industries and customer personas.

  • Provide feedback to marketing and product marketing teams based on prospect interactions and market insights.

• Performance & Reporting:

  • Consistently meet or exceed monthly and quarterly targets for qualified opportunities and meetings.

  • Provide regular reports on activity, pipeline, and performance metrics.

  • Participate in ongoing training and development to enhance sales skills and product knowledge.

Experience:

• Minimum of 1-2 years of experience in a BDR or sales development role, preferably in the cybersecurity or enterprise software industry.

• Proven track record of consistently exceeding sales targets.

• Experience with CRM systems (Salesforce preferred) and sales enablement tools.

• Experience working collaboratively across business functions (Channel, Sales, Marketing).

Skills:

• Excellent verbal and written communication skills.

• Strong prospecting, qualification, and creative problem solving skills.

• Ability to build rapport and establish relationships with potential customers.

• Strong organizational and time management skills.

• Ability to work independently and as part of a team.

• Confidence in articulating a multi-product…