PPM Brand Manager

PPM Brand Manager

Fortray Global is a UK-based leader in IT recruitment, digital training, and managed IT services with 20+ years of experience. We connect top tech talent to global roles, run intensive bootcamps with a 95% placement rate in fields like cybersecurity, cloud, data, AI/ML, Dev Ops, and project management, and deliver scalable IT solutions to keep businesses secure and efficient. In essence, Fortray empowers both professionals and organizations to succeed in today's competitive world.

Role Overview:

Job Title:

PPM Brand Manager

Type:
Hybrid / Remote

Location:

Johar Town

Timings:

Monday to Friday: 8 AM to 6 PM BST

The PPM Brand Champion is responsible for building, onboarding, and managing strategic partnerships with technology manufacturers and software publishers. This role owns the full partner lifecycle, from application and approval through to ongoing relationship management, with a strong focus on maximizing commercial value, including the planning, application, and execution of vendor-funded marketing initiatives (MDF / co-marketing funds).

Key Responsibilities:

Partner Development & Onboarding

Identify and evaluate manufacturers and publishers aligned with Fortray's MSP and VAR strategy

Own end-to-end partner onboarding:

Partner applications and approvals

Commercial, technical, and compliance requirements

Tier/status attainment and progression

Coordinate internal inputs (sales, finance, technical) required for partner approvals

Vendor Relationship Management

Act as the primary point of contact for assigned vendors and publishers

Build strong working relationships with vendor channel and partner marketing teams

Manage partner status, renewals, certifications, and compliance obligations

Serve as the internal escalation point for vendor-related issues

Marketing Development Funds (MDF) & Co-Marketing

Own vendor-funded marketing programs, including:

MDF / co-marketing fund applications

Campaign planning and approvals

Budget tracking and utilisation

Post-campaign reporting and claims

Work with sales and marketing teams to:

Identify campaigns aligned with vendor priorities

Ensure MDF is used effectively to drive pipeline and revenue

Maintain a forward-looking MDF plan per vendor to avoid unused funds

Ensure compliance with vendor MDF guidelines and audit requirements

Commercial Enablement & Sales Support:

Support sales teams with:

Deal registrations and special pricing requests

Vendor incentives, rebates, and promotions

Ensure sales has clear visibility into:

Approved vendors and partner tiers

Available incentives and marketing programs

Act as a bridge between vendors and internal teams to accelerate deals

Internal Governance & Reporting

Maintain accurate records of:

Partner agreements and tiers

MDF allocations, usage, and outcomes

Key vendor contacts and escalation paths