Web Developer & Digital Marketing Specialist

Job Description

Description:

At Commence, we’re the start of a new age of data-centric transformation, elevating health outcomes and powering better, more efficient process to program and patient health. We combine quality data-driven solutions that fuel answers, technology that advances performance, and clinical expertise that builds trust to create a more efficient path to quality care.

With human-centered, healthcare-relevant, and value-based solutions, we create new possibilities with data. We provide proof beyond the concept and performance beyond the scope with a focus on efficiencies that transform the lives of those we serve. With a culture driven by purpose, straightforward communication and clinical domain expertise, Commence cuts straight to better care.

The Web Developer & Digital Marketing Specialist is a hands-on developer who owns the build, performance, and growth of the Commence website. This full-time role pairs web development with website optimization, SEO, and web analytics. The specialist will translate company and customer needs into functional, branded, and search-optimized web experiences. Beyond development, they will own SEO initiatives, manage web analytics, and identify opportunities to improve website performance, user experience, and lead generation.

• Design, build, and maintain responsive, high-performing web pages and features for the Commence website using HTML, CSS, JavaScript, and React.js.
• Own the full web development lifecycle (design, development, testing, and deployment) ensuring quality, performance, and brand consistency across every page.
• Manage and customize the Commence Word Press website, including CMS administration, PHP-based templating, plugin management, and custom functionality (or a willingness to learn PHP).
• Integrate and troubleshoot RESTful APIs and third-party tools (forms, tracking, marketing tools), handling asynchronous operations and ensuring optimal performance and data accuracy.
• Create responsive designs that work seamlessly across various devices and screen sizes, in collaboration with the Sr. Visual Designer.
• Own and execute SEO initiatives, including keyword research, on-page optimization, technical SEO best practices, and content pathway improvements that increase organic visibility and traffic.
• Own website analytics, including tracking configuration, traffic and conversion monitoring, and reporting that translates website performance into actionable recommendations.
• Build, test, and optimize landing pages, user journeys, and conversion pathways that support campaigns, events, and lead generation.
• Monitor core web vitals, site navigation, and content pathways; troubleshoot and resolve UI and performance issues.
• Partner with the Marketing Lead to translate brand direction and campaign goals into effective web experiences, maintaining high graphic standards and brand consistency.
• Contribute to marketing performance reporting that connects web, content, and campaign activity to pipeline influence for leadership.
• Continuously discover, evaluate, and implement new technologies, AI-assisted tools, and best practices across front-end development, SEO, and web performance.

Qualifications

• Bachelor's degree in computer science, web development, digital marketing, a related field, or equivalent combination of education and professional experience.
• In-depth understanding of the entire web development process (design, development, and deployment).
• 3–5 years of experience in front-end development or a hands-on web role, ideally with exposure to SEO, web optimization, or digital marketing.
• Proficiency in React.js and JavaScript with a strong understanding of their core principles.
• Solid understanding of HTML, CSS, and responsive design principles.
• Experience integrating RESTful APIs and handling asynchronous operations.
• Experience with PHP (or a strong willingness to learn PHP) for CMS templating and customization.
• Experience managing and maintaining Word Press websites, including content updates, plugin management, CMS administration, and troubleshooting website integrations.
• Familiarity with version control systems (e.g., Git) and…