Marketing Manager

The Chesapeake Bay Foundation seeks a Marketing Manager in the Marketing and Communications department to be based at one of CBF’s offices located in Annapolis, MD, Harrisburg, PA, Virginia Beach, VA, or Richmond, VA.

Established in 1966, the Chesapeake Bay Foundation (CBF) is the largest regional nonprofit conservation organization dedicated to saving the Chesapeake Bay, its rivers and streams, and the wildlife that call it home. Through our education, advocacy, litigation, and restoration efforts, we work together toward our vision of a healthy and resilient Chesapeake Bay ecosystem where people, plants, and animals thrive together.

CBF has a staff of approximately 200 employees working in offices in Annapolis, Maryland;
Richmond and Virginia Beach, Virginia;
Harrisburg, Pennsylvania; and Washington, D.C. as well as 15 field education program locations. Our staff and volunteer corps work throughout the region educating students and adults, advocating for clean water policies, restoring waterways, and litigating when necessary.

CBF’s headquarters office in Annapolis, Maryland is the Philip Merrill Environmental Center, the world’s first U.S. Green Build Council’s LEED platinum building. In 2014, CBF opened the Brock Environmental Center—one of the world’s most energy efficient, environmentally smart buildings—in Virginia Beach, Virginia.

CBF has 200,000 members and supporters and an annual budget of approximately $30 million.

The Marketing and Communications department galvanizes support for and involvement in Bay restoration efforts. Marketing and Communications works to frame the public debate on regional water‑quality issues; brands CBF as a strong, credible, effective authority with broad expertise; works with other departments to grow and engage CBF’s members, activists, and volunteers; and serves as a leader in institutional cross‑functional campaigns.

The Marketing Manager resides in the Marketing and Communications Department, one of four programmatic departments at CBF.

The role of the department is to market CBF’s brand and priorities, including its policy, education, litigation, restoration, fundraising, and member‑development programs; engage the public; and mobilize its advocacy and financial support. CBF’s Marketing and Communications activities are broken into five functional areas:
Editorial and content creation, Creative Services, Marketing, Communications, and Operations and Internal Communications.

Through these five areas of expertise, Marketing and Communications staff develop narrative, graphic, and video content through all our channels; research and write, utilizing storytelling to make stories “sticky;” manage our brand graphically and in messaging; manage all aspects of earned, paid, and public service media (and all the elements which go into it such as relationships with reporters, press releases, other forms of communications, etc.);

manage all aspects of digital media, including our mobile‑optimized website and blog, action alerts, outgoing e‑mail program, social media, and any other forms of direct or indirect communications with the public at large or a subset of the public, including our members; manages CBF’s video strategy, internal communications, and public opinion research.

The Marketing Manager will serve on the Digital Marketing and Communications Team and will report to the Assistant Director of Digital Marketing and Communications. CBF offers a flexible hybrid work environment, with the expectation that this position will come into one of CBF’s offices at least one day a week. The remaining days can be worked remotely if desired.

• Work with the Assistant Director of Digital Marketing and Communications to develop, coordinate, and analyze strategic marketing plans for select CBF programs, events, and initiatives.
• Execute marketing plans, including developing production and promotion timelines; drafting and/or editing promotional copy for channels like the website, social media, email marketing, advertising, blogs, etc.; setting…