Marketing Communications Manager

AT LIFENET HEALTH, YOU ARE THE ADVANTAGE

Every day, YOU help us to save lives, restore health, and bring hope to patients and families around the world. At Life Net Health, we cultivate growth, innovation, and collaboration, where your contributions drive solutions that benefit humanity.

Together, we are united by a mission greater than ourselves, a purpose rooted in healing.

Location:

Virginia Beach, VA (Concert Drive)

Department:
Marketing Communications

Schedule:

8:15AM – 5:00PM ET

Clinical Status:
Non-Clinical

As a Marketing Communications Manager, you’ll play a vital role in advancing our mission. In this position, you will elevate and expand the reputation of Life Net Health, the Biologics division, and its clinical solutions through multi-channel marketing campaigns and content marketing strategies— incorporating paid, earned, shared and owned media to reach target audiences in the health care and medical device spaces.

Collaborate with designated client departments to align strategies with department and corporate objectives and to assess campaigns across all media based on clearly identified performance indicators. Work with internal and external resources, including agencies, to bring strategies to reality utilizing tactics across email, websites, social media, public relations, live events, content marketing, and video/multimedia.

Your work will have purpose every single day, contributing directly to life-changing outcomes.

• Programs Management:
  Develops, implements, and analyzes marketing and communications programs across designated divisions, working closely with department leadership to ensure alignment and effectiveness based on corporate and strategic objectives. Ensures marketing communication programs, corporate communications, promotional materials, and employee communications materials for brand consistency, grammar, corporate style and tone, and adherence to writing and visua l standards.
• Public Relations:
  Leads strategic development, tactical execution, and performance measurement of organization’s social media program. Coordinates creation, review, approval, and deployment of press releases and other media relations activities supporting regional and national objectives.

• Project Coordination:
  Serves as liaison to internal and external resources required to ensure daily progress of designated projects. Ensures performance measures are in place for each project.
• Communications Planning:
  Manages communications planning and deployment activity, including code development (with colleagues and leadership) of proactive advertising, promotion, and editorial calendars.

Minimum Requirements:

• Bachelor's Degree
• Five (5) years of Experience developing, executing, and assessing comprehensive marketing and public relations programs — including paid, earned, shared and owned media — in a corporate or agency setting.

• Bachelor’s Degree in Marketing, Communications, Business, or related field
• Manage Marketing Campaigns:
  Effective utilization of marketing automation platforms desired
  - Recent experience within marketing automation platforms (such as Sugar Markets, Marketo, Salesforce, and Hubspot) developing workflows, triggers, audience segments, and nurture/ drip campaigns.

• Relationship Management:
  Builds and sustains partnerships across organizational boundaries and functions as well as outside of the organization to achieve common goals and outcomes.
• Communication
  
  Skills:
  
  Written, verbal and presentation; ability to engage, inspire, and influence people.
• Microsoft Office:
  Proficient in Microsoft Office.
• Organizational
  
  Skills:
  
  Ability to plan, implement,…