Communication Specialist II

Classified
- Position
- Specialist (Professional)

Job Number

Start Date

Open Date 10/02/2026

Closing Date 10/16/2026

Under limited supervision, the position is responsible for the planning, creation, and execution of messaging campaigns, educational materials and content, and websites/platforms for benefits and wellness programming for employees and retirees of the School division and the City of Virginia Beach within the Consolidated Benefits Office. Position participates in special projects as directed by management.

• Develop and implement internal communications strategies in collaboration with Benefits Program Specialist (Communications) and Director of Benefits that create connections, communicate the value of offerings & services, and engage employees (active and retired) at all levels of the organization.
• Partner closely with internal teams and business partners to execute communications strategies that advance business objectives of the Consolidated Benefits Office; inspire, educate, and engage employees in benefits and wellness offerings and services.
• Advise on and create content across channels, including email, intranet, newsletters, video channels, websites & platforms, cloud applications & mobile platforms, digital screens, employee events, digital & real-time presentations, and more.
• Manage receipt of internal communication project requests; provide progress updates as appropriate.
• Review and present on outcomes-based metrics.
• Work with internal teams and business partners to develop solutions for current challenges and innovative ideas for the future.
• Develop and maintain web content and platforms.
• Abide by ADA standards when creating materials and making web updates.

Manage communications and marketing implementations and special projects as they relate to:

• Division-wide benefits and wellness events, including annual benefits open enrollment.
• Websites and portals communicating and/or promoting benefits and wellness plan and program information.
• Marketing and email/digital communications promoting benefits and wellness plan and program information.
• Participate in Request for Proposal (RFP) review/meetings and contract preparation as needed.
• Development and implementation of new and creative ways to engage employees.

Build and maintain a strong and consistent brand throughout a wide range of communication channels.

• Perform related work as required.

• Proficiency in Microsoft Outlook, Word, PowerPoint, SharePoint, and Teams.
• Proficiency in Adobe Acrobat, InDesign, Illustrator, Audition, and Premier, OR similar/applicable applications.
• Experience with HTML coding.
• Experience managing digital and print communications, social media sites, and graphic design.
• Experience managing You Tube channels OR similar/applicable application.

• Bachelor's Degree in a related field.
• Experience working in internal or people communications roles.
• Knowledge of benefit plans and wellness programming helpful.

Must be experienced in creative writing, graphic design and web development; knowledge of Web communication technology; knowledge of HTML, CSS and/or related web scripting languages. Must have knowledge of social media production, communication, and dissemination techniques and methods. Must have excellent communication and presentation skills, both orally and written; ability to communicate technical knowledge and train others in its use; ability to work with video for the Web to include streaming videos;

excellent organizational skills with great attention to detail; knowledge and understanding of database and spreadsheet applications (Microsoft Access/Excel); experience using graphics software, Adobe Create Cloud Suite, Microsoft Office Suite including Teams, SharePoint, PowerPoint, or similar applications and social media sites.

A comparable amount of training and experience may be substituted for the minimum qualifications.

Must have the use of sensory skills to effectively communicate and interact with employees and the public using the telephone and personal contact as normally defined by the ability to see, read, talk, hear, handle, or feel objects and controls. Physical capabilities to effectively use and operate various office equipment, such as, but not limited to, a personal computer, calculator, copier, scanner, and fax machine,…