Regional Sales Manager - Premium Beverage

Regional Sales Director – Premium Beverage

The Regional Director is responsible for leading all supplier-side sales execution, distributor management, inventory planning, account development, and market activation throughout the assigned distributor territory. This position serves as the primary business leader for Three Notch'd Brewing Company within the territory, partnering closely with distributor leadership, chain account teams, on-premise sales representatives, and internal stakeholders to maximize sales growth, brand execution, and market share.

The role exists to build sustainable growth by ensuring best-in-class execution across both On-Premise and Off-Premise channels while maintaining healthy inventory levels, strengthening distributor partnerships, and identifying new opportunities for expansion. This role is the primary supplier-side leader for the Premium Beverage relationship and is accountable for the overall health and growth of the business within the assigned market.

Territory Ownership:
Own all supplier-side business activities within the assigned territory; develop annual territory business plans and quarterly execution strategies; identify opportunities to grow sales, distribution, visibility, and profitability; and serve as the primary supplier contact for the assigned wholesaler.

Distributor Management:
Develop strong relationships with distributor ownership, senior leadership, sales managers, brand managers, chain teams, and field representatives. Conduct weekly planning meetings to review depletions, inventory, priorities, promotions, seasonal opportunities, and execution. Participate in quarterly business reviews and maintain clear accountability for agreed-upon objectives.

On-Premise Management:
Conduct regular ride-alongs with distributor on-premise representatives and managers. Develop relationships with key bars, restaurants, entertainment venues, hotels, and other priority accounts. Secure new draft and package placements; support permanent menu features; and coordinate tap takeovers, beer dinners, staff education, sampling events, seasonal promotions, and limited-release launches.

Off-Premise Management:
Work closely with distributor chain managers, key account teams, and retail representatives. Ensure proper execution of grocery resets, shelf placement, cold-box placement, displays, endcaps, stack displays, feature pricing, point-of-sale materials, seasonal promotions, and approved chain programming.

Chain Account Execution:
Manage execution across all authorized chain accounts. Confirm that authorizations become actual shelf placements and that new item launches, resets, promotional pricing, display opportunities, quantity commitments, holiday programming, and retail events are completed accurately and on time.

Inventory Management:
Monitor distributor inventory weekly, including days on hand, product age, depletions, out-of-stocks, and slow-moving inventory. Forecast inventory requirements with Operations and Production, manage seasonal transitions and allocations, and develop recovery plans before inventory issues become material.

Market Execution:
Conduct regular market audits and verify shelf standards, cooler presence, display execution, pricing accuracy, product freshness, draft quality, and point-of-sale placement. Address execution gaps quickly with the appropriate distributor team.

Marketing and Events:
Coordinate with Marketing on product launches, festivals, retail samplings, grocery promotions, tap takeovers, community events, brewery appearances, and other promotional activations. Establish objectives and evaluate return on investment for significant programs.

Data and Reporting:
Use CRM, distributor reporting, and internal dashboards to monitor depletions, distribution, inventory, account growth, SKU performance, placements, reorders, promotional effectiveness, and pipeline health. Provide concise weekly territory updates to leadership, including wins, challenges, opportunities, competitive activity, inventory concerns, and upcoming priorities.

Internal

Collaboration:

Collaborate with Executive Leadership, Production, Warehouse and Fulfillment,…