Regional Sales Manager – Premium Beverage

• Own all supplier-side business activities within the assigned territory.
• Develop annual territory business plans and quarterly execution strategies.
• Identify opportunities to grow sales, distribution, visibility, and profitability.
• Serve as the primary supplier contact for the assigned wholesaler.
• Develop strong relationships with distributor ownership, senior leadership, sales managers, brand managers, chain teams, and field representatives.
• Conduct weekly planning meetings to review depletions, inventory, priorities, promotions, seasonal opportunities, and execution.
• Participate in quarterly business reviews and maintain clear accountability for agreed-upon objectives.
• Conduct regular ride-alongs with distributor on-premise representatives and managers.
• Develop relationships with key bars, restaurants, entertainment venues, hotels, and other priority accounts.
• Secure new draft and package placements; support permanent menu features.
• Coordinate tap takeovers, beer dinners, staff education, sampling events, seasonal promotions, and limited-release launches.
• Work closely with distributor chain managers, key account teams, and retail representatives.
• Ensure proper execution of grocery resets, shelf placement, cold-box placement, displays, endcaps, stack displays, feature pricing, point-of-sale materials, seasonal promotions, and approved chain programming.
• Manage execution across all authorized chain accounts.

Requirements

• More than 4 years of beverage-alcohol sales experience, preferably in beer.
• High School Diploma or GED.
• Strong understanding of the three-tier distribution system.
• Experience working across both on-premise and off-premise channels.
• Working knowledge of chain retail execution, resets, authorizations, displays, and promotional programming.
• Ability to interpret depletion, inventory, sales, and account-performance reports.
• Very strong organizational, communication, interpersonal, and team-building skills.
• Proven problem-solving skills and ability to hold partners accountable while maintaining productive relationships.
• Self-starter with a proactive, open-minded, and positive approach.
• Ability to successfully motivate, educate, and coach others without direct supervisory authority.
• Highly effective multi-tasker with strong time and territory-management skills.
• Competent in Microsoft Office, including Word, Excel, PowerPoint, and One Note, and comfortable using CRM systems.
• Valid driver's license and acceptable driving record.

Core Competencies

Demonstrates expertise in beverage-alcohol sales with a strong understanding of the three-tier distribution system and effective territory management. Capable of developing strategic business plans and executing promotional programming while fostering relationships with key accounts and stakeholders.

Highest-signal resume keywords

• Beverage-Alcohol Sales Experience
• Three-Tier Distribution System Knowledge
• Chain Retail Execution
• Organizational Skills
• Microsoft Office Proficiency

ATS Optimization Keywords

Hard Skills

• Sales Growth Strategies
• Inventory Management
• Depletion Analysis
• Promotional Programming
• Account Performance Reporting

Soft Skills

• Interpersonal Skills
• Communication Skills
• Problem-Solving Skills
• Team-Building Skills
• Time Management Skills

Certifications & Qualifications

• High School Diploma
• GED
• Valid Driver's License

Industry Keywords

• On-Premise Channels
• Off-Premise Channels
• Distributor Relationships
• Retail Representatives
• Promotional Events

Tools & Technologies

• CRM Systems
• Microsoft Word
• Microsoft Excel
• Microsoft Power Point
• Microsoft One Note