Senior Analyst, Corporate Strategy

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

As a Senior Strategy Analyst at New Balance, you will be supporting the Asia Pacific & Japan regions. Your role is to drive critical business initiatives to:

• Drive the company’s strategic planning process and beyond
• Support strategic initiatives that enable new businesses, refine business models, and strengthen regional capabilities
• Analyze and improve commercial, operational, and cost‑structure performance across diverse regional teams
• Develop and communicate insights that influence senior leaders globally and regionally
• Run the strategic planning process for APAC & Japan, integrating cross‑functional input and data‑driven recommendations
• Serve as a bridge between regional and global teams, facilitating alignment, sharing insights, and ensuring that strategic priorities are shared and informed by on‑the‑ground realities in APAC and Japan
• Build deep understanding of each country’s market, consumer behaviors, product preferences, and distribution channels to support regional growth, competitiveness, and go‑to‑market excellence in some of the world’s most dynamic consumer markets

This role is based at New Balance Headquarters in Boston, with periodic travel to APAC and Japan markets to support impact, insights development, and strategic projects.

• Drive strategic initiatives across APAC & Japan by partnering with senior leaders and cross‑functional teams to deliver clear analysis, recommendations, and strategic roadmaps.
• Support the regional and global strategic planning process, developing relevant regional insights, frameworks, and analysis that strengthen multi‑year plans and ensure alignment between global priorities and regional realities.
• Deliver market and competitive research for APAC & Japan, analyzing consumer trends, channel shifts, economic conditions, and competitive movements to inform New Balance’s growth agenda.
• Conduct opportunity assessments and build business cases, including ROI analyses, financial models, and qualitative evaluations that guide senior‑level decision‑making.
• Design and support strategic workshops, alignment sessions, and presentations to clarify opportunities, elevate regional insights, and engage global and regional stakeholders.
• Pivot quickly to address emerging challenges, ambiguity, or unplanned business questions, applying structure, rigor, and clarity to unstructured problems.
• Build strong relationships with regional and global partners, collaborating effectively across functions and geographies to ensure shared understanding, alignment, and execution.

• 5+ years of management consulting and/or corporate strategy experience
• Experience working with international markets or multicultural environments is a plus; interest in Asia Pacific/Japan required
• Japanese language skill strongly preferred
• Strong intellectual curiosity, especially about consumer, cultural, and retail dynamics in APAC & Japan
• Background in management consulting, retail, CPG, global brands, internal strategy, or business development strongly preferred
• Strong analytical and strategic thinking skills; experience building quantitative models, market landscapes, and business cases
• Ability to translate complex data into clear narratives and recommendations
• Exceptional communication skills (written, verbal, storytelling, and presentation)
• Ability to manage projects independently from scoping to final recommendations
• Comfort working in ambiguous, fast-changing environments
• Ability to collaborate across all levels of the organization, including senior executives
• Global mindset with cultural sensitivity and adaptability
• MBA preferred
• Ability to work weekly out of New Balance HQ in Brighton, MA, USA - plus ability to travel to APAC…