Agency Ownership Development Coach - Richmond, VA

Location: Richmond

We are Farmers - where ambition meets opportunity.

At Farmers, we're not just known for unforgettable jingle - we're a team with a passion for purpose and making a real difference in people's lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn't just a goal - it's a way of life for both the organization and every individual on our team.

We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us.

Join an award-winning, equal opportunity employer, where you'll find more than a job - you'll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

Ready to make your mark? Discover our vibrant culture and explore career opportunities at  Connect with us on Instagram, Linked In and Tik Tok, and let's build something incredible together!

Workplace:
Hybrid ( #LI-Hybrid )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office.

Applicants beyond fifty (50) miles may still be considered.

Job Summary

This position is responsible for supporting the recruitment, coaching, development, and performance of Agency Ownership Development Strategists within an assigned location. The role provides strategic support and oversight across business development opportunities, including lead procurement, referral relationship management, pipeline development, centers of influence development, and market execution. It is accountable for supporting new business growth and retention across personal, specialty, life, and commercial insurance lines.

The position partners with Distribution leadership to help strengthen product knowledge and enhance overall effectiveness of Agency Ownership Development Strategists. The role also serves as the local leader for the Employee-to-Agent (ETA) program.

Essential Job Functions

Coaches and supports development of a team of Agency Ownership Development Strategists, reinforcing expectations, the importance of accountability, and performance standards. Supports leadership, sales, and business development capabilities to help Agency Ownership Development Strategists prepare for future agency ownership and entrepreneurial success. Conducts regular coaching sessions, performance assessments, and development planning feedback aligned to individual growth paths and program milestones. Promotes the Farmers value proposition and supports performance across multiple insurance lines of business, including personal, specialty, life, and commercial.

Collaborates with Distribution, Product, and Marketing partners to align strategies and improve market execution
* Coaches Agency Ownership Development Strategists on customer engagement strategies, sales development, and business planning skills that support long-term agency growth. Reinforces professional development expectations, including additional licensing, ongoing training, and mastery of product, underwriting, and market knowledge. Guides Agency Ownership Development Strategists in their strategic business development, leadership behavior, and operational discipline activities. Leverages AI‑enabled systems and other available resources to help Agency Owner Development Strategists enhance sales effectiveness.

Identifies and evaluates third‑party lead providers. Analyzes lead return on investment and conversion performance to help optimize available marketing and acquisition strategies. Develops and maintains strategic referral partnerships to support sustainable pipeline growth. Oversees daily and weekly sales activity by using technology platforms,…