Social Media Manager

Sandboxx builds consumer technology that supports service members and their families across the full military life cycle. We operate at national scale, work closely with the Department of War and the broader military ecosystem, and serve millions of users each year. We are looking for driven, curious people who take ownership of their work, move quickly, and want to build products that have real impact for the military community.

Sandboxx connects military recruits with their support system through physical mail, in-app messaging, news, and a growing online community. Every week, tens of thousands of letters are sent through our platform, strengthening bonds between recruits and the people cheering them on.

We are building more than an app. We are building the digital front door to military life.

• This is a full-time W2 position.
• Remote-friendly, with a preference for candidates in-person at our Middleburg, VA headquarters.
• Our office is dog-friendly, your four-legged friends are welcome here!

We’re looking for a Social Media Manager who lives online, understands the emotional rhythm of military life, and knows how to turn real moments into scroll-stopping content.

You will own and execute social strategy across four interconnected brands:

• Sandboxx App
• Sandboxx Community
• Sandboxx News
• Waypoints

This role sits at the intersection of storytelling, community, and growth. You will create content that makes military families feel seen and supported while driving real engagement, traffic, and new users into our ecosystem.

You will report to the Director of Marketing and collaborate closely with Product, Growth, and Community to turn social insight into measurable business momentum.

We’re growing fast.

We’re scaling from 700k to 1M+ active users this year. Social is not just a brand channel for us. It is a real driver of awareness, trust, and new users. It needs a dedicated owner who treats it like a growth engine.

We have massive untapped momentum.

Our organic presence has been under built. There is a real opportunity to grow an engaged, loyal following that feels seen and supported, and that proudly shares Sandboxx with others.

New products are live.

Across Sandboxx, Community, News, and Waypoints, we are continuously launching new features and experiences. We need creative content that drives awareness, education, and self-serve adoption across the entire ecosystem.

We are an ecosystem, not a single app.

Sandboxx, Community, News, and Waypoints all connect. Social should help move people across that ecosystem in a natural way that strengthens the whole brand.

Military life moves in rhythms.

Ship dates, graduations, PCS season, holidays. These are emotional, high-energy moments. We need someone who understands that cadence and can show up in real time with content that matters.

Pinterest and Reddit are open territory.

Pinterest and Reddit are major opportunities for reaching military families searching for answers and community. We want someone excited to build these channels from the ground up and make Sandboxx a trusted name there.

• Own and execute social strategy across Instagram, Tik Tok, Facebook, X, Linked In, You Tube, Pinterest, and Reddit for all four Sandboxx brands
• Create short‑form video, carousels, memes, milestone content, and real‑time posts that reflect the rhythm of military life
• Build and manage a content calendar aligned to ship dates, graduations, PCS season, holidays, partner activations, and product launches
• Engage daily with comments, DMs, and user‑generated content to build trust and strengthen community
• Identify trends early and translate them into relevant, platform‑native content for a military audience
• Partner with military family influencers, veteran creators, and brand ambassadors to expand reach
• Repurpose Sandboxx News stories, base guides, and Community resources into social‑first content that drives traffic
• Drive cross‑platform momentum between Sandboxx, Community, News, and Waypoints
• Launch and grow Pinterest and Reddit through authentic engagement, SEO‑informed content, and thoughtful testing
• Track performance across…