Director, Marketing Technology

Job Description:

The Director will lead the design and optimization of our marketing technology ecosystem. This role bridges marketing, data, and engineering to drive scalable growth, improve customer experiences, and maximize ROI across all marketing channels.

• Work consultatively with marketers to support marketing campaigns, including contact list creation and updates, journey consultation and building, social campaign target lists, and Salesforce marketing leads management.
• Improve campaign execution workflows and automation.
• Optimize lead management, scoring, and lifecycle processes.
• Ensure data quality and system hygiene.
• Drive platform evaluation and implementation within ABA’s Mar Tech stack such as web content management and personalization (e.g. Sitecore, Optimizely).
• Support implementation of new platforms to integrate with current Mar Tech stack:
  Salesforce CRM and Marketing Cloud, analytics tools, and other ABA applications such as LMS, One Login, etc.
• Ensure seamless integration and tracking (APIs, middleware, data pipelines, GTM) across ABA systems such as CRM, Learning Management, email bulletins and IAM.
• Represent Mar Tech stack to provide consultation and testing support.
• Drive the vision, roadmap, and governance of the marketing technology stack to create a unified view of a customer.
• Evaluate and manage platforms such as CDP, MAP to deliver the vision of a unified customer profile.
• Prioritize and scope new features, capabilities and emerging technologies such as AI that align with business and marketing goals.
• Maintain data governance and data quality.
• Partner with data teams to ensure accurate segmentation and insights.
• Turn marketing data into recommendations and actionable strategies.
• Partner with IT, Membership, Product, Sales, and Customer Service teams and vendors.
• Translate business needs into technical requirements.
• Act as a key liaison between technical and non‑technical stakeholders.

• Bachelor’s or advanced degree in a related field.
• 8–12+ years of experience in marketing technology, marketing operations, or related field.
• Strong experience managing complex Mar Tech stacks.
• Hands‑on experience with CRM and marketing automation platforms such as Salesforce CRM and Marketing Cloud, and DXPs such as Sitecore and Optimizely.
• Deep understanding of data architecture, integrations, and APIs.
• Proven leadership and cross‑functional collaboration skills.

• Experience with CDPs such as Data
  360, Tealium, and data warehouses such as Snowflake, Big Query.
• Experience with Nimble, a Salesforce CRM platform for associations.
• Familiarity with privacy regulations such as GDPR, CCPA.
• Experience in B2B and/or high‑growth tech environments.
• SQL or basic technical fluency.
• Experience with SDLC principles and practices.

Target range for role: $ - $ Salary Band Range: $85,120.00 - $ - $

American Bankers Association (ABA) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.

The American Bankers Association is the voice of America’s banks—the small, midsize, regional and large banks that together employ more than 2 million women and men and help drive America’s economy. Please join us and become a part of a rapidly transforming industry that drives growth and innovation at home and around the world.