Website & Paid Media Manager

Location: Richmond

Haley Automotive Group is seeking a highly analytical, strategic thinker to serve as the driving force behind digital marketing performance and customer experience optimization. This role acts as the strategic and analytical engine of the digital marketing function, partnering closely with leadership to shape direction, uncover insights, and guide execution across all digital channels.

This position is responsible for developing strategies across SEM, SEO, website experience, and analytics while serving as the primary architect of data-driven decision-making. Additionally, this role will serve as the internal champion of the Customer Data Platform (CDP), helping define how customer data is structured, activated, and leveraged to improve personalization and performance.

This is not a people management role but requires strong leadership through influence, deep expertise, and a proactive approach to identifying opportunities that improve both marketing performance and the digital customer journey.

ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO:

• Lead digital marketing strategy development across SEM, SEO, paid media, and website performance in partnership with leadership.
• Own the analytical framework for the marketing team, translating performance data into clear, actionable insights and recommendations.
• Evaluate and optimize the end-to-end digital customer experience, identifying friction points and opportunities to improve conversion.
• Develop and guide website optimization strategies focused on user experience (UX), site performance, and conversion rate optimization (CRO).
• Serve as the primary internal expert for GA4, ensuring accurate tracking, reporting, and actionable insights.
• Act as the internal champion of the Customer Data Platform (CDP), defining use cases, segmentation strategies, and activation opportunities.
• Partner with vendors (SEM, SEO, website, etc.) to guide strategy, evaluate performance, and ensure alignment with business goals.
• Provide strategic direction for paid media campaigns, including audience targeting, budget allocation, and messaging approach.
• Analyze SEO performance and guide initiatives to improve organic visibility and search rankings.
• Develop reporting dashboards and frameworks that connect marketing activity to revenue and ROI.
• Collaborate with internal team members to ensure strong execution aligned with strategy and insights.
• Continuously test, measure, and optimize digital initiatives to drive improved performance.

QUALIFICATIONS AND JOB EXPEREINCE:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Automotive experience required.
• 3+ years of experience in digital marketing, analytics, or performance strategy roles.
• Deep expertise in SEM, SEO, GA4, and website optimization.
• Strong analytical mindset with ability to interpret complex data and provide strategic direction.
• Experience working with vendors and cross-functional stakeholders.
• Self-starter with ability to work independently in a remote environment.

OTHER INFORMATION AND EXPECTATIONS:

• Competitive salary based on experience. (Possible earned bonuses)
• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Opportunities for professional development and growth.
• Occasional travel to dealership locations as needed.