Salesforce CRM Marketing Manager

CRM Marketing Manager

The Streaming Marketing team is looking for a CRM Marketing Manager to help our international marketing efforts across multiple streaming brands. As a CRM Marketing Manager, you will be responsible for developing and executing data-driven customer relationship management strategies that drive engagement, retention, and revenue. You'll manage campaigns end-to-end across multiple channels, using cutting-edge platforms like Salesforce and Braze. Your role will be pivotal in ensuring we deliver the right message to the right customer at the right time.

This is a multi-faceted role that will work with teams around the globe. The ideal candidate must be prepared to work in a fast-paced and ever-changing environment, well organized and have a keen eye for detail.

Responsibilities:

• Develop and execute strategies to enhance subscriber engagement, reduce churn, and increase lifetime value including the production, scheduling, and deployment of all email, push, IAM, text, paid retention/engagement campaigns and programs
• Manages all phases of email and push marketing including development, planning, scheduling, list segmentation (SQL), design/layout, testing, delivery, and conversion reporting
• Lead regional stakeholders to ensure successful launch for all title marketing campaigns through all digital channels to existing subscribers
• Leverage customer behavioral insights to plan personalized and dynamic campaigns, with a focus on segmentation, journey orchestration, and A/B testing to optimize performance
• Analyze campaign metrics and customer data to measure effectiveness of campaigns and uncover customer insights for continuous improvement. Present campaign performance and key findings to stakeholders
• Manages the technical execution of our digital communications for the team. This includes working with the Senior Coordinators to ensure they are following best practices with HTML/CSS and any other email best practices
• Work closely with Retention and Lifecycle, Product, Data, and Merchandising teams on campaign strategy and execution. This includes guiding teams on creating as many efficiencies in the process as possible
• Collaborates with stakeholders to define and recommend target audience profiles by analyzing the data within the customer database
• Assist with creation and uploading of graphics in Adobe Photoshop
• Collaborates with stakeholders and Creative team on creative email template development. Perform quality assurance checks for all CRM launches
• Serve as the subject matter expert for CRM platforms, providing guidance and training to team members as needed