Sponsorships and Events Manager

Location: Richmond

Title:

Sponsor ships and Events Manager

Hiring Range: $88,000 to $114,000

Pay Band: UG

Agency:
Virginia Lottery

Location:

Virginia Lottery

Agency Website:

Recruitment Type:
Agency Employee Only - A

Job Duties

For more than three decades, the Virginia Lottery has worked to build a strong reputation, one synonymous with providing fun, entertaining experiences and doing so responsibly and with integrity. Proceeds from traditional Lottery games support K-12 public education in Virginia. Taxes generated by sports wagering and casino gaming, which are regulated by the Lottery, benefit other priorities of the Commonwealth.

The Virginia Lottery is currently seeking a Sponsor ships and Events Manager to join our Marketing Department.

The Sponsor ships & Events Manager will oversee the strategy, day-to-day planning, and execution of Marketing sponsor ships and in-person events with third-party partners.

This position will work closely with the Lottery's media-buying partner to evaluate potential media sponsorship opportunities to estimate the value and return on investment for the Lottery. If the Lottery decides to establish a sponsorship with a partner, the Sponsor ships & Events Manager will manage the execution of the sponsorship including but not limited to coordinating the development and delivery of creative assets and materials.

The Sponsor ships & Events Manager will ensure that Lottery brand guidelines are followed and that the sponsorship aligns with the advertising direction and strategy.

The Sponsor ships & Events Manager will identify and evaluate potential in-person events across Virginia that could include the selling of Lottery products and/or advertising. The Sponsor ships & Events Manager will work closely with the Lottery's experiential marketing partner to develop event strategy, evaluate events along with developing the event footprint, staffing requirements, and premium item giveaways. While this position is not expected to attend every event, they would be responsible for the successful execution of every event by establishing guidelines and procedures to ensure a positive player experience at the event.

This position would support the Communications & Customer Relations Department for community events and Sales Department for retailer events as needed.

With a keen eye for planning and detail, the Sponsor ships & Events Manager would be responsible for tracking and managing a multi-million dollar budget along with tracking and managing a significant quantity of premium items.

Note - This position requires in-office work three days per week including Tuesday and Wednesday.

Minimum Qualifications

* Bachelor's degree in Marketing, Advertising, Business or related field.

* A minimum of 5 years of experience in the field of marketing/advertising including experience with sponsor ships and events.

* Knowledge in the principles, practices and theory of sponsor ships and event execution and the policies and procedures governing their application.

* Ability to effectively communicate both orally and in writing with all levels in many different departments within the Lottery and with external stakeholders.

* Ability to identify, evaluate, and execute sponsor ships and events.

* Ability to manage and execute multiple programs with significant flexibility.

* Ability to manage complex programs requiring the involvement of groups inside and outside the Lottery.

* Ability to analyze the performance of sponsor ships and events.

* Knowledge of administration and operations of state lotteries and the lottery industry.

* Ability to work within tight timelines.

* Ability to manage multiple projects without missing deadlines.

* Ability to utilize vendor resources to develop cohesive and effective programs.

* Ability to effectively collaborate with Marketing, Sales, and Communications and Customer Relations teams.

A comparable amount of training and experience may be substituted for the minimum qualifications.

Additional Considerations

See

Minimum Qualifications .

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to "Your Application" in your account…