OHC Customer Marketing Manager

OHC Customer Marketing Manager

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories.

What sets us apart is our unique blend of deep human understanding and trusted science. Now it's time to fully realize the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The OHC Customer Marketing Manager is a pivotal commercial role within Haleon Saudi Arabia, responsible for shaping and executing the Customer Marketing strategy for the Oral Health Care portfolio across Mass Market, Pharmacy, Wholesaler, Hospital and emerging channels in the Kingdom. The role is accountable for driving category growth, strengthening brand equity at the point of purchase, and delivering superior in-store execution that maximizes conversion and Net Sales.

This position requires a category-driven commercial operator with strong experience in customer development, category management, or shopper-focused commercial roles within a leading FMCG multinational. The ideal candidate brings a deep understanding of how Saudi retailers make category decisions, evaluate supplier proposals, and shape the shopper journey across physical and digital environments. The incumbent partners closely with Sales, Brand teams, and Digital Commerce to convert category insights into customer-specific execution plans that deliver measurable commercial impact.

The role reports to the Commercial Excellence Lead.

• Lead the end-to-end Customer Marketing and Category agenda for the OHC portfolio across all channels, ensuring category strategies are translated into winning customer-specific execution.
• Develop annual customer and channel plans for OHC, aligned with brand priorities, retailer strategies, and category growth drivers.
• Build and deploy category-led selling stories using syndicated data (Nielsen, IQVIA), EPOS, shopper insights, and retailer analytics to influence customer decisions.
• Partner with Sales to embed OHC category strategies into, covering assortment, visibility, pricing, and promotional recommendations.
• Own the design and execution of in-store visibility solutions (POSM, planograms, secondary placements) that enhance category presence and drive shopper conversion.
• Evaluate the effectiveness of customer and category initiatives through clear KPIs (incremental sales, ROI, conversion uplift, share of shelf) and recommend optimization actions.
• Act as the OHC category expert in customer engagements, supporting Sales with insights, toolkits, and execution frameworks tailored to each retailer.
• Collaborate with Supply Chain and Demand Planning to ensure alignment on NPD launches, assortment changes, and visibility requirements.
• Support budgeting and forecasting for customer marketing investments, ensuring disciplined allocation and tracking of spend.

Basic Qualifications:

• Minimum 7 years of experience in Category Management, Customer Marketing, Shopper Marketing, Trade Marketing, or Commercial Excellence within a top-tier FMCG multinational operating in the KSA market.
• Strong understanding of the Saudi retail landscape, with direct experience engaging with modern trade and pharmacy retailers
• Proven track record of delivering measurable commercial impact through category growth initiatives, customer-specific execution, or shopper-driven interventions.
• Demonstrated ability to translate category insights into customer-tailored plans that drive conversion across offline and online channels.
• Strong analytical skills with hands-on experience using Nielsen, IQVIA, EPOS, and…