Senior Manager, Brand - Craft East

Senior Brand Manager

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential.

The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $106,400 - $115,000, bonus and long-term incentive eligible

LOCATION:

Central Virginia, reporting weekly to offices in Roseland and Lexington, VA

COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That's right, over 100 of America's most loved brands, to be exact. But there's so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential.

The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The Senior Brand Manager is responsible for developing and leading integrated marketing strategies that drive long-term business growth, strengthen brand equity, and attract and retain consumers across the Craft East brands. This role provides strategic leadership across multiple marketing functions and manages a team of Marketing Managers, each responsible for executing channel-specific marketing plans. Leveraging consumer, industry and commercial insights, the Senior Brand Manager oversees integrated marketing planning, program tracking, and cross-functional collaboration to ensure marketing initiatives align with business objectives and deliver measurable results.

Working closely with various stakeholders, this position will help build brands and bring programs to life from ideation to final execution in the market. The ideal candidate is a strategic, analytical, and people-focused leader who is comfortable with complexity and excels at developing high-performing teams.

• Lead development and implementation of strategic marketing plans that support brand objectives, drive growth, and strengthen brand performance.
• Lead, coach, and develop a team of Marketing Managers responsible for executing channel-specific marketing plans.
• Provide strategic direction and oversight for integrated marketing programs across paid and organic digital, sponsorship, experiential, and trade channels.
• Leverage consumer insights, market research, competitive analysis, and performance data to identify opportunities and optimize Craft East marketing strategies.
• Collaborate with Craft East Brand Managers, AB and Craft East sales teams, and other internal and external stakeholders to develop programs that support business objectives.
• Manage relationships with agencies, media partners, sponsor partners, and suppliers, including contract negotiations and oversight of deliverables.
• Manage relevant marketing budgets, optimize investments, track spending, and report performance to leadership.
• Analyze campaign and program results to identify opportunities and improve marketing effectiveness.
• Ensure consistent brand standards across all products, communications, promotional materials, and consumer touchpoints.
• Foster cross-functional collaboration and build strong relationships across the organization to drive successful execution.

• Bachelor's Degree in Marketing, Advertising, or related field. MBA preferred.
• 6+ years of Marketing experience for CPG, with beer/alcoholic beverage experience strongly preferred.
• 2+ years of Management experience.
• Experience with managing a growing consumer lifestyle brand.
• Experience managing agencies and holding accountable.
• Strong analytical skills with the ability to present data to internal…