PR & External Relations Manager

Job Responsibilities

• Key celebrities and influencers (KOLs) maintain& development (100+)
• Daily celebrity free dress up management (10+ times per month)
• Key event/project celebrity/media/influencer overall management
• Initiate on-going creative activities with key digital influencers or key stars
• Take care of celebrity & influencer related projects overall execution, including content generating, external relations liaison, production coordination, quality control, exposure monitoring & media buy, etc.
• Celebrity related content production + 360 project coordination

• Key celebrities and influencers (KOLs) maintain& development (100+)
• Daily celebrity free dress up management (10+ times per month)
• Key event/project celebrity/media/influencer overall management
• Initiate on-going creative activities with key digital influencers or key stars
• Take care of celebrity & influencer related projects overall execution, including content generating, external relations liaison, production coordination, quality control, exposure monitoring & media buy, etc.
• Celebrity related content production + 360 project coordination

• Act as the daily in-house media contact window for both media and retainer/project agencies, with products/commercial objective as focus
• Media & wemedia network maintain & development (over 300)
• Take care of all tasks such as shootings, features, interviews, novelties previews and all PR operational works including media/KOL/celebrity trip, event RSVP & hospitality, etc.
• In charge of press materials briefing, proofreading and re-touching, both in Chinese & English.
• Monitor performance & KPI of PR agency and social media seeding agency base on yearly calendar & publicity direction set up by line manager, maximize the best synergy among daily tasks & campaigns.
• Key seasonal campaigns (Vday, 520, CVD, Xmas) media gathering/media activation
• Monthly clipping & report to HQ as well as competitor media exposure monitoring & report
• General branding in social media with a focus on RED
• General branding with socialites for brand lifting
• General branding seeding in AI information source platforms

• Event, marcom project publicity plan development & overall management: work with line manager in terms of communication strategy, creative direction, budget, timeline, work allocation and acting as key members for all the executions & quality control.

• Support line manager for any other strategic or potential creative tasks with focus on celeb/influencer/PR/social media.

University graduate or above with 10 years solid working record in PR & Communication sector with traceable good reputation. At least 8 years hands‑on PR campaign management experience, ideally in luxury industry or top PR agency. Good esthetic taste. Be able to understand what is truly “refined” taste and transfer such taste and standard into each detail of PR & Communication operation.

Good business acumen and understanding in luxury/retail of China market, as well as customer centered mind-set.

• Powerful team development, time management, organization, negotiation, and project management skills.
• Very detail oriented, good at quality control.
• Good at budget control and problem solving.
• High level delivery of office core software such as PowerPoint.
• Passionate about creativity & innovation, interested in luxury industry.
• Hardworking, down to earth and highly self‑motivated with result driven
• Mature personality with high EQ. Good team player, willing to work in a fast moving, high pressure and dynamic setting.
• Independent, Self‑motivated & highly proactive.
• Sound judgments in decision making.
• Very result & customer oriented.

• Key celebrities and influencers (KOLs) maintain& development (100+)
• Daily celebrity free dress up management (10+ times per month)
• Key event/project celebrity/media/influencer overall management
• Initiate on-going creative activities with key digital influencers or key stars
• Take care of celebrity & influencer related projects overall execution, including content generating, external…