Product Specialist

Wild China is looking to hire a China-based travel professional, proficient in both English and Mandarin, to join our marketing team. In this role, you will work across the marketing and travel designer teams to design a variety of new travel products in accordance with the Wild China development strategy. This is an excellent opportunity for a passionate individual with a background in the travel industry and knowledge of China to join an award-winning experiential travel company.

Location:

Hybrid based out of Beijing, Shanghai, Huizhou or Chengdu

Full time

Subject to experience

• End-to-End Product Ownership:
  Take full ownership of 1-3 specialized product portfolios, managing everything from initial development and coordination through launch, team training, and ongoing optimization.
• Portfolio Performance:
  Drive the success of your product portfolio (1-4 product communities), contributing to annual revenue targets of RMB 10-15 million through strategic product development and market positioning.
• Performance Excellence:
  Achieve annual performance targets related to product quality, revenue generation, customer satisfaction, and operational delivery.

• Market Intelligence:
  Stay ahead of industry trends by researching evolving customer needs, emerging travel preferences, and competitive landscape to inform product innovation and strategy.
• Product Strategy & Positioning:
  Define what makes each product unique—identifying core features, crafting compelling value propositions, and determining optimal market positioning to attract target audiences.
• Data & Systems Management:
  Maintain excellence in product data quality across all platforms (website, CRM, internal databases), ensuring accurate, complete, and compelling product information.
• New Product Creation:
  Collaborate with the travel designer team and high-level experts to conceptualize and develop new expert-led journeys, immersive day experiences, walking tours, and sample itineraries that expand Wild China’s portfolio.
• Compelling Content Development:
  Write captivating product descriptions, experience narratives, hotel write-ups, expert biographies, and trip introductions that inspire travelers and communicate value.
• Quality Assurance:
  Conduct thorough reviews of all website products to identify and correct errors, gaps, or inconsistencies, ensuring a polished customer experience.

• Subject Matter Expertise:
  Become the recognized go-to expert for your product communities, providing guidance and insights to colleagues across the organization.
• Cross-Functional Partnership:
  Work closely with operations, sales, customer service, AI teams, and external partners to ensure seamless product delivery and continuous improvement.
• Training & Enablement:
  Design and deliver engaging product training sessions for sales and customer service teams; create comprehensive guide training materials and coordinate with operations to ensure guides are fully prepared.
• Guide Quality Management:
  Interview and assess guides to ensure they meet Wild China’s standards for knowledge, professionalism, and service excellence.
• Knowledge Infrastructure:
  Collaborate with operations and technology teams to build and maintain centralized resource hubs for product information, updates, and best practices.
• Marketing
  
  Collaboration:
  
  Partner with the social media team to develop promotional content and coordinate collaborative marketing initiatives with experts, including social media partnerships and guest content creation.

• Proficient in both Mandarin and English (able to translate from Mandarin to English with ease)
• Ability to professionally communicate with high-level experts and VIP partners
• A passion for travel, adventure, and storytelling
• Knowledge of and express interest in China, including its culture, politics, geography, and travel destinations
• At least one year of experience in the travel industry and/or a bachelor’s degree in a relevant field, preferably business, marketing, or communications
• Strong organizational and project…